Slide Huawei, Oppo Officially Explores The European Market With Vodafone

JAKARTA - The cellphone manufacturer from China, Oppo, has reportedly explored the European market. This is possible because Oppo has signed a cooperation contract with the European telecommunications company, Vodafone.

With this partnership, Oppo will certainly bring its superior 5G products to Europe and other models to a number of countries in the UK, Germany, the Netherlands, Spain, Portugal, Romania and Turkey. Later Oppo will bring a number of affordable 5G smartphone devices to the European market.

"Oppo has a variety of products that can touch many of the same segments as Huawei, enabling it to gain market share at the expense of Huawei. Oppo has always used European scents in its product design," said Peter Richardson, research director at Counterpoint Research, as quoted by Tech Crunch, Wednesday. 20 May.

The move that Oppo has taken is an extension of the presence of Chinese companies in the region and is even claimed to hinder the performance of Huawei as well, a cellphone manufacturer from the same country.

After losing Google's support and services, Huawei had to launch an Android smartphone with its own services and applications, such as AppGallery. This has resulted in many popular mainstream apps such as YouTube, Facebook, and many more missing, and will likely become a major deterrent for users overseas, especially in Europe.

It is also known that Vodafone withdrew Huawei handsets from its UK 5G network last year after the company was banned by the US. But now, telecom operators have found Oppo to replace the growing demand for 5G smartphones.

This partnership will see companies together look to online sales aggressively, given that physical stores are still closed under lockdown due to COVID-19.

"Interestingly, even though Oppo comes from China, the name of the company doesn't look like that. It's different from its competitors Xiaomi and Huawei. This allows Oppo to avoid negative issues in the media. After previously happened to Huawei," added Richardson.