Gucci Prepares 100th Anniversary Celebration Collection

JAKARTA - The Gucci fashion house is one of the luxury brands whose name is often used in the lyrics of popular songs.

This luxury fashion house recorded there are 22,705 songs that use the name "Gucci" in the lyrics.

This was then used by the Italian fashion house as a big theme for the launch of the collection celebrating the 100th anniversary of the fashion house being present in the fashion industry.

The WWD page quoted by Antara, Sunday, June 20 reports that this collection of Gucci's 100th anniversary will tell the story of the luxury fashion house's relationship with the music world.

Gucci said it would provide a leak about the collection at Milan Men's Fashion Week. In its campaign, Gucci often writes the number 22,705 on various items

The fashion house has not provided an exact date for the collection to be launched. In its statement, Gucci only said that it would reveal its collection after Milan Fashion Week, or rather after July 1st.

Previously, the creative director of Gucci, Alessandro Michele, had launched the "Aria" collection as a form of respect for the fashion house to the world of music which indirectly contributed to the name of the moe house.

"Aria," which was released in April via a 20-minute video stream, features background music from musicians who use the Gucci name in songs such as Lil Pump's "Gucci Gang," Rick Ross' "Green Gucci Suit," and "Gucci Flip Flops." " by Bhad Bhabie.