Crypto Platform Is Not Just Enough for Secure Transactions, It Needs Loyalty to Members

JAKARTA - User needs for a platform are no longer limited to safe and easy-to-use transaction services. The next challenge is how to present an experience that can build user engagement and loyalty on an ongoing basis, while providing added value from every activity carried out within the application.

The crypto asset platform that implements this is INDODAX. The first crypto company officially launched DAX Rewards, a gamification feature that integrates missions and loyalty systems into the INDODAX application. This feature is designed to provide a more interactive experience for users in exploring the application, while providing added value through various missions that are completed.

INDODAX Chief Marketing Officer, Aloysia Dian, said that DAX Rewards was developed as part of INDODAX's efforts to continue to improve the user experience while building stronger relationships with users.

"With more than 10 million members, we see that the needs and ways users interact are increasingly diverse. Therefore, the user experience does not stop at a safe and easy transaction, but also how to present a more interesting and relevant adventure. DAX Rewards is one of the ways we provide appreciation for various user activities within the application," said Aloysia, Thursday, August 13.

According to Aloysia, the implementation of this feature is not merely adding a game element to the application, but also creating an experience that encourages users to more actively explore the various features available. The approach is still designed without changing the main essence of the investment, namely making decisions wisely and responsibly.

"With this latest feature, we want to provide a more enjoyable experience through daily challenges and missions. The goal is to encourage users to explore the various features available while obtaining additional benefits from the activities they are already doing," he added.

Through DAX Rewards, users can collect DAX Points by completing various activities within the application, ranging from check-in to completing daily and additional missions. DAX Points can then be used to play gacha and get a variety of attractive rewards, including a PSA 10 certified Pokémon Card collection as one of the featured rewards, as well as various exclusive vacation vouchers, Apple Watch, PlayStation 5, MacBook Air, iPhone, to Vespa.

As Indonesia's top crypto exchange, INDODAX will continue to develop relevant innovations and provide added value for users, in line with the company's commitment to strengthening literacy, security, and encouraging the growth of Indonesia's increasingly inclusive and sustainable crypto asset ecosystem.