Siri AI Can Read Original News, Apple Reportedly Preparing to Pay Publishers
JAKARTA - Apple is rumored to be exploring cooperation with a number of news publishers to supply journalistic content to Siri AI. This step is said to help Siri AI provide more accurate news information while reducing the risk of AI hallucinations when summarizing information.
According to a report by The Wall Street Journal, Apple has contacted a number of publishers to discuss multi-year deals. In the scheme, Apple is said to pay publishers based on the use of their content by the Siri AI.
The value of the cooperation discussed is said to have the potential to reach hundreds of millions of US dollars, although details regarding the payment structure and the issuing company involved have not been announced.
The AI series is currently in beta on iOS 27. One of the visible characteristics is its ability to display text snippets directly from the source when answering user questions. This approach differs from AI that completely makes summaries based on various sources.
Apple seems to want to ensure that Siri AI has access to journalistic content that can be used directly when users ask for information about a news or report. By obtaining official access from publishers, Apple can have a clearer source of content for Siri AI to use.
The deal that Apple is exploring is said to be different from previous cooperation for AI training. In cooperation that Apple has offered to a number of publishers, the company pays large sums to gain access to news archives that are then used as AI training datasets.
The latest model that is said to be under consideration is more similar to a usage-based payment system. This means that publishers have the potential to get paid when their content is used by Siri AI to answer user questions.
The model has similarities to the way Apple News works in distributing content from various publishers.
AI series can display original newsIf the deal is realized, Siri AI users have the potential to get journalistic content directly from publishers who work with Apple.
The advantage is that the AI Siri can present information derived from the original article, not merely generate answers based on information obtained from various sources.
The approach could also provide an advantage for publishers as they get compensated when their content is used in Apple's AI ecosystem. However, there is no certainty yet whether Siri AI will display articles in full or only certain parts of the content.
Until now, Apple has not officially announced an agreement with news publishers for the AI Siri. Therefore, details regarding the number of publishers, contract values, payment mechanisms, and the form of content to be provided are still unknown. The report also does not specify when the cooperation will be announced.
Apple is expected to pay great attention to Siri AI when introducing the iPhone 18 Pro in September 2026. Therefore, cooperation with publishers has the potential to be one of the announcements accompanying the launch of Siri AI to the public. However, this is still a possibility and has not been confirmed by Apple.
AI series faces accuracy challengeDeveloping cooperation with publishers shows one of the main challenges of generative AI: how to provide accurate information while reducing hallucinations.
The issue becomes even more important when AI is used to answer questions about actual news and events.
By working directly with publishers, Apple has the potential to build a more controlled distribution path for its AI-powered Siri.
If realized, this step will not only change the way Siri AI answers questions about news, but can also create new business models between AI companies and the media industry.