Raffi Ahmad and Nagita Slavina Collaboration Presents Family Entertainment Trends, from Music to Family Experience

JAKARTA - The couple of artists Raffi Ahmad and Nagita Slavina, entertainment is not only about performances, but also about creating experiences that can be enjoyed with the family.

The presence of entertainment spaces that present music, games, family activities, to interactive experiences is one of the ways they see the increasingly diverse lifestyle of Indonesian people.

Raffi Ahmad assessed that entertainment experiences now have a wider role in people's lives. Not only as a means of relieving fatigue, entertainment activities can also be a space to gather and enjoy time with the people closest to you.

This is also the reason why RANS Entertainment, his company, has strengthened its strategic partnership with Mayora through a series of Intellectual Property (IP) and entertainment experiences.

All of this is packaged in the scope of live entertainment, music, festivals to family experiences. This collaboration is among others through RANS Carnival and Cipungland in Lombok and continued with other programs in other cities in Indonesia.

"This momentum is also part of our new chapter. Our continued collaboration with Mayora reflects RANS' consistency in monetizing IP, while creating social and economic impact for local communities and encouraging the sustainable growth of MSMEs," said Raffi Ahmad as the founder of RANS Entertainment in a press conference in Jakarta, Monday, August 10, 2026.

In the context of family lifestyle, the trend of presenting entertainment experiences that can be enjoyed by various ages is also increasingly attracting attention. Concepts such as family experience allow parents and children to have activities together outside of daily routines.

One example is Cipungland which presents a play space and family experience. This kind of concept offers an alternative activity for families who want to spend time together in a more interactive atmosphere.

For Nagita Slavina, the journey of building a life and activities with the family is also inseparable from the changing lifestyle that continues to evolve. The experience of undergoing various activities with the family is part of everyday life that is also shared with the public.

"This foundation was built seven (7) years ago. Starting from us in the garage to when we listed on the exchange, Mayora still believes in the development of RANS. This integration proves the synergy between corporate brands and creator platforms can generate commercial impact as well as broad social impact for the community," said Nagita Slavina, as President Director of RANS.

Today's family lifestyle is not always centered on activities at home. Visiting entertainment spaces, attending performances, exploring new destinations, to trying out child-friendly experiences are choices for families to fill their free time.

Raffi and Nagita themselves are known to often share various daily moments of the family with the public. Their lives with their two children, Rafathar and Rayyanza or Cipung, also show how family activities become part of daily life that get the attention of the public.

The experience of enjoying entertainment together can also be an opportunity for parents to get closer to their children. It's not just about the place you visit, but how the family creates moments and memories from the activities they do together.

In addition to family entertainment, music activities are also part of the lifestyle choices of urban and rural communities. Concerts and music performances are now not only seen as entertainment, but also a social experience that allows someone to enjoy music while gathering with the community.

Furthermore, the partnership between two Indonesian native companies, which is supported by LINK Group International as a strategic marketing & media network partner, is one of the most consistent track records of collaboration in the national creative industry.

"Through support for RANS Carnival and Cipungland as the flagship IP of RANS, this collaboration not only strengthens the brand equity of all Mayora products, but also becomes a tangible proof of our commitment to supporting the growth of the creative industry and the local economy in various regions of Indonesia," added Ricky Afrianto, Global Marketing Director, Mayora Group.

Then LINK Group International is a creative agency partner who really understands the DNA of RANS. Their ideas are always sharp, bold, and have a big and sustainable impact, able to translate every IP owned into an impactful story, thanks to their consistent innovation in bringing every IP to life.

"Our role is to align the marketing and communication strategies between RANS and Mayora, so that the story of this partnership, which has been consistently intertwined since 2019, can reach a wider audience and have an increasingly tangible impact," said Irsan Yapto, Group CEO, LINK Group.

Through RANS Carnival, Cipungland, and JajaRANS in Lombok, Raffi Ahmad and Nagita Slavina present a family entertainment option that not only offers a playing and music experience, but also introduces the creative potential and local cuisine to the community.