Geely Partners with Chelsea FC, Brings The True Blue Journey to Indonesia

JAKARTA - Geely Auto Indonesia marked its global partnership with the English club, Chelsea Football Club, by presenting The True Blue Journey in Indonesia. This initiative presents a series of integrated activities, starting with the Gaikindo Indonesia International Auto Show (GIIAS) 2026. The series culminates in a pre-season match between Chelsea FC and AC Milan at the Gelora Bung Karno Stadium on August 8, 2026. As the Official Indonesia Pre-Season Tour Partner, Geely presents an opportunity for Chelsea FC supporters to experience the excitement of a world-class match through a variety of experiences that begin before the kick-off whistle is blown. Sales and Channel Development Director of Geely Auto Indonesia, Constantinus Herlijoso, said Geely's global partnership with Chelsea FC departs from shared values, performance, and a spirit of continuous growth. "With the high enthusiasm for football in Indonesia, it becomes a momentum for Geely to bring the brand closer to consumers. Football as a world-class sport is also the right platform to build connections and introduce Geely into the consumer lifestyle through experiences that connect automotive innovation and sports," he said, in an official statement received, Friday, August 7.

As part of this partnership, The True Blue Journey is designed as a series of activities that connect various Geely interaction points in one comprehensive experience. Through this initiative, Geely presents a new way for consumers to interact with the brand, from getting to know the product better to directly participating in special moments. This approach also reflects Geely's commitment to always be relevant to consumers' lifestyles, by providing experiences that are not only interesting, but also easily accessible on various occasions. In line with the Life Fully Refined philosophy, Geely continues to strive to provide added value that complements the vehicle ownership experience.