BTN Targets Increased Transactions Through the Spend More Win More Program

JAKARTA - PT Bank Tabungan Negara (Persero) Tbk (BTN) continues to expand its contribution in meeting the needs of the community, not only through housing financing, but also by supporting the fashion and food sectors.

This commitment is demonstrated through participation in the BTN Indonesia Fashion Week (IFW) 2026 as well as the launch of the Spend More Win More program with Visa.

Director of Network and Retail Funding of BTN Rully Setiawan said that BTN's presence at the Indonesia Fashion Week 2026 was part of the company's transformation, considering that until now BTN is synonymous with housing financing or boards.

"BTN Indonesia Fashion Week completes our transformation which is currently very attached to the board. The board is KPR. We try to help people in home ownership," he said in his statement, quoted Monday, August 3.

Rully explained that in the last three years BTN has expanded its presence in the fashion industry as a form of support for people's clothing needs.

In addition, he added that the company is also actively organizing various culinary activities related to the food sector, and this step is part of BTN's efforts to meet the three basic needs of the community, namely clothing, food, and housing.

According to him, BTN's support for the Indonesia Fashion Week for three consecutive years reflects the company's belief that the creative industry has a strategic role in driving national economic growth.

Therefore, he conveyed that BTN is committed to continue to strengthen the sector through various collaborations.

"BTN Priority The Grand Gala tonight is not just a celebration. This is a form of appreciation for customers who have entrusted their financial journey with BTN. At the same time, it is an honor for designers and creative industry players who continue to make Indonesia proud through their work and innovation," he said.

He added, BTN believes that the progress of the nation is born from the courage to work, collaborate, and create added value, if the fashion world builds identity through creativity, then the banking world builds the future through trust.

According to him, both of them have the same spirit, namely to continue to innovate and provide benefits for the community.

Through cooperation with Indonesia Fashion Week, BTN wants to present more than just banking services, and the company strives to be a partner that opens more opportunities for the community, starting from ease of transaction through Bale by BTN, expanding access to financing for MSMEs and creative industry players, to presenting various exclusive experiences that provide added value for customers.

As part of this commitment, BTN together with Visa launched the Spend More Win More program which is aimed at BTN Prospera, BTN Priority, and BTN Private customers.

This program is designed to increase the frequency and volume of transactions using the BTN Visa Debit Card while strengthening customer loyalty.

Rully explained that the program is part of BTN's strategy in encouraging the use of non-cash transactions in the affluent customer segment.

He added that in addition to providing ease of transaction, collaboration with Visa is also expected to be able to provide a more valuable experience for BTN Visa Debit Card users.

"We believe that the collaboration between BTN and Visa not only provides ease of transaction, but also provides a more valuable experience for customers. Through the Spend More Win More program, BTN provides special appreciation to BTN Prospera, BTN Priority, and BTN Private customers who consistently use the BTN Visa Debit Card in various daily transaction activities," he explained.

The Spend More Win More program runs from July 1 to December 31, 2026 and is intended for BTN Prospera Visa Platinum Debit Card holders, BTN Priority Visa Platinum, and BTN Private Visa Infinite.

Through this program, each customer can collect coins from every transaction using the BTN Visa Debit Card, and the customer with the most coins during the program period will receive the prize directly without going through the lottery mechanism.

"This program is a form of our commitment in providing added value for customers through a more profitable transaction experience. With the mechanism of collecting the most coins based on transaction activity, customers can receive prizes directly at the end of the program period," he explained.

Every transaction of at least IDR 300,000 will produce coins according to the provisions, with calculations applicable to multiples for each transaction worth IDR 300,000.

In addition, BTN also provides one coin for domestic offline debit transactions, five coins for domestic online debit transactions, and eight coins for international debit transactions, both online and offline.

BTN also prepared various attractive prizes for customers with the highest coin earnings, including one unit of BYD Sealion 7, four units of MacBook Air M5, and five units of iPhone 17 Pro.

Through this program, BTN targets an increase in the number and volume of transactions as well as encouraging the BTN Visa Debit Card to become the main payment method for affluent customers.

"We hope that this program can increase customer loyalty, strengthen the culture of non-cash transactions, and support BTN's strategy in building an increasingly strong and sustainable transaction ecosystem. Hopefully, BTN's collaboration with Indonesia Fashion Week will also strengthen the progress of the Indonesian creative industry and open more opportunities for all actors in the ecosystem," he concluded.