Spider-Man: Brand New Day Not Only Showed in Cinemas, Now Available via Interactive Activation
TANGERANG - Celebrating the annual Spider-Man Day which falls on August 1 and the momentum of the release of the latest film directed by Marvel Studios and Sony Pictures, Spider-Man: Brand New Day, Supermal Karawaci presents a large-scale immersive activation for a full month.
The event, which will be held from July 23 to August 23, will take place at the Grand Atrium and Kids Atrium Supermal Karawaci, Tangerang.
The activation is specially designed to invite superhero movie lovers to step out of the cinema and experience an interactive experience directly in the Marvel fictional world.
This event coincides with the momentum of the screening of the film Spider-Man: Brand New Day which has been officially screened in all Indonesian cinema networks since Wednesday, July 29.
VOI had the opportunity to attend this activation, preceded by watching the film Spider-Man: Brand New Day with a few selected fans, on the second day of screening, Thursday, July 30.
Eddy, as the Director of Supermall Karawaci, stated that the presence of this interactive ride is aimed at creating sweet memories for visitors, especially families who want to spend quality time together at the shopping center.
"We are very excited to present Spider-Man: Brand New Day at Supermal Karawaci. Our goal is to create an unforgettable experience for families and visitors who spend quality time together at the mall," said Eddy.
"We have prepared a New York City-themed play area so that children can feel the excitement of being their favorite superheroes, complete with an official merchandise sales area with our retail partners," he added.
As for the Grand Atrium area, visitors can find the Brand New Day Experience Area which presents various interactive physical challenges. Some of the facilities provided include the Spider Tower Activity with special safety standards, a trampoline zone, agility games, to a creative workshop for making masks.
In addition to physical rides, close-range interactions are also presented through Meet & Greet sessions with the Spider-Man and Marvel Superheroes cosplayer community every weekend and national holidays at 15.00 and 18.00 WIB.
Interestingly, this event also collaborated with Disney Cruise Line through the "An Adventure at Sea" event. At this location, visitors can meet the giant photo installation of Pym Quantum Racers from the Marvel Landing area, to see the exhibition of typical Spider-Man sketches from the Marvel WEB Workshop.
The organizers also opened the opportunity for lucky visitors to win a three-night cruise vacation package using the Disney Adventure ship on the Singapore route.
Meanwhile, at Kids Atrium, visitors are treated to a Southeast Asian regional campaign titled Spider-Man: World of Webs. Taking up a fictional storyline when the main enemy group Sinister Six causes chaos in Southeast Asian cities, this arena invites local fans to participate in thematic decorations, collector exhibitions, creator stages, to official merchandise offerings from leading retail partners.
For information, the Spider-Man character was first created by writer Stan Lee and comic book artist Steve Ditko through the comic Amazing Fantasy #15 in August 1962.
August 1 is celebrated globally by fan communities around the world as the official Spider-Man Day momentum to appreciate the pop culture legacy of the superhero that has crossed generations.