instax mini 99™ Now Available in Matte Silver, Reinforces the Character of a Premium Analog Camera

JAKARTA - FUJIFILM Indonesia presents the latest Matte Silver color option for instax mini 99™, a premium analog instant camera designed to deliver a more expressive photography experience through light and color play. The presence of this new color complements the premium character of instax mini 99™ while providing more options for users in Indonesia to express their personal character and style.

Launched globally in 2024, the instax mini 99™ combines FUJIFILM's signature analog technology with a range of creative features that allow users to create unique instant photo results. Through Color Effect Control, the camera harnesses colored lighting directly onto the film to produce six different color effects, while Vignette Mode and Brightness Control provide more flexibility in setting the visual nuances according to the character of each moment.

Because it is influenced by lighting conditions and the way of taking pictures, each print result of instax™ has a different character. This is what makes each photo feel more personal and gives an analog photography experience that cannot always be produced through digital photography.

Masato Yamamoto, President Director of PT FUJIFILM Indonesia, said his party believes that photography experience is not only about capturing moments, but also about how everyone can express their perspective and character through a photo.

"Through the instax mini 99™, FUJIFILM presents an analog photography experience that provides freedom of expression through the exploration of light and color, so that each photo has a different character," he said in a written statement, quoted Wednesday, July 29.

Carrying a classic design with a matte textured body resembling leather, the instax mini 99™ is designed to provide a comfortable and elegant experience using a premium analog camera. The Matte Silver color option further emphasizes this character through the silver-colored accents on the lens and various setting dials, presenting a modern look without leaving the feel of a classic photography camera.

"The presence of the Matte Silver color option further strengthens the premium character of this camera, while also providing an opportunity for each user to find a camera that reflects their personal character and style," added Yamamoto.

In addition to maintaining all the analog features and operating systems that are its hallmark, the instax mini 99™ also uses a removable rechargeable battery so that it is practical to use for long-term shooting sessions. Each camera purchase comes with a variety of supporting accessories, including a battery charger, USB charging cable, bottom grip with tripod thread, and shoulder strap, to provide a more comfortable user experience in various photography activities.

Now, along with the previously available black color option, the instax mini 99™ comes in two colors that allow users to choose the camera that best suits their character, lifestyle, and photography preferences.

instax mini 99™ Matte Silver color is available in Indonesia on July 29, 2026 with a suggested retail price of IDR 3,599,000. This product can be obtained through the Authorized Dealer network, official FUJIFILM stores on various marketplaces, and official FUJIFILM retail partners throughout Indonesia.

As part of this launch, FUJIFILM also presents the global campaign "Be One-of-a-Kind with Light and Color". Through the campaign, users are invited to explore creativity through a combination of Color Effect Control, Vignette Mode, and Brightness Control to produce unique, personal, and character-filled instant photos. The campaign will be introduced through various digital channels, social media, and FUJIFILM's official retail partners in Indonesia.