Son of Risol Seller from Madiun Wins Grand Prize One Car from Prochiz

JAKARTA - PT Mulia Boga Raya Tbk (MBR), the manufacturer of Prochiz cheese which is a subsidiary of PT Garudafood Putra Putri Jaya Tbk (Garudafood), handed over the grand prize of the "Berkah Fantaschiz Prochiz Vol. 3" program in the form of one unit of Toyota New Calya car to Muhammad Erlang Athallah, the son of a seller of risol from Madiun, East Java.

The prize handover was carried out directly by MBR's President Director, Dede Patmawidjaja, accompanied by Finance, IT & Marketing Director Mulia Boga Raya, Jeffry Halim in the city. This ceremony also marked the culmination of a series of consumer appreciation programs and loyal customers of Prochiz which have taken place since January to May 2026.

For Erlang, Prochiz is not just a cheese product, but part of his family's business routine. This man from Madiun regularly buys Prochiz Gold at minimarket outlets to help meet the needs of his mother's home-based business in Balerejo, Madiun. The simple habit of helping the family's business never occurred to him that it would bring him home with a new car key in his hand.

Dede Patmawidjaja said that the selection of Erlang as the main winner reflects Prochiz's loyal customers, namely those who make Prochiz products part of their daily productive activities.

"The story of Erlang reminds us that Prochiz's consumer loyalty is actually born from small kitchens and home businesses that continue to move every day. Appreciation programs like this are our way of saying thank you and continuing to get closer to them," said Dede.

Erlang also felt it directly. He admitted that he did not expect the habit of buying Prochiz cheese at a minimarket for his mother's risol filling to bear this kind of gift. For Erlang, this gift is not personal luck, but also a real encouragement for his family's business.

"At first I was still hesitant when I was called. I only believed it after receiving the invitation and saw Prochiz's Instagram post immediately. The car is planned to be used for sales operations. Hopefully Prochiz will continue to be consistent in terms of taste and quality," said Erlang.

The Berkah Fantaschiz Prochiz Vol. 3 program is open to all consumers and customers in Indonesia who buy Prochiz 160gr products packaged specifically for the program, ranging from Premium Cheddar, Gold, Spready, Mozzarella, to Quick Melt variants. Each package includes a unique code that can be registered through the official program website as a lottery number.

The voting process took place officially on June 25, 2026 in Jakarta, witnessed by representatives of the Ministry of Social Affairs of the Republic of Indonesia, the DKI Jakarta Social Service and the authorized notary. In the announcement, Prochiz has determined the lucky winners who are entitled to various main prizes, ranging from 1 unit New Calya Car, 2 Umrah Packages, 3 units Honda Beat CBS Motor, to 25 grams of Precious Metals.

The Prochiz consumer appreciation program has been running since 2024 and has produced winners from among home business actors who make Prochiz part of their productive routines. This three-year series of events shows that the program is not just a seasonal promotional activity, but part of Prochiz's sustainable strategy to maintain long-term relationships with consumers and loyal customers.

Prochiz has so far launched various variants of its products, namely Prochiz Cheddar, Prochiz Gold, Prochiz Spready, Prochiz Quick Melt, Prochiz Cheddar Royale, Prochiz Mozzarella, and Prochiz Mayo which are salad dressings or other food companions as well as cheddar cheese with the brand Top Chiz. With a strong marketing and distribution strategy, Prochiz managed to maintain its position as one of the main players in the processed cheese industry in Indonesia.

In the last ten years, Prochiz's business has recorded consistent and significant growth. The peak is reflected in the 2024 performance where MBR net profit grew by 83 percent year-on-year to Rp147 billion, followed by 2025 sales which penetrated Rp1.5 trillion with a 22 percent profit growth.

Until the first quarter of 2026, MBR continued to record positive performance by recording net sales of IDR 475.54 billion, growing by around 29 percent compared to the same period last year, with the current period's profit reaching IDR 55.6 billion.

In terms of business segments, Block Cheese is still the main contributor, contributing 77.7 percent of total sales, growing 25.6 percent year-on-year. Meanwhile, the Cheese Sheet segment recorded a surge of 38.5 percent reflecting strong demand from the household and food service segments.

Through the Berkah Fantaschiz Prochiz program, MBR positions consumer loyalty not only as a target market, but as a consistent business strategy pillar. Supported by solid financial performance and expansion of production capacity, MBR is optimistic that it can continue to maintain the momentum of business growth while providing added value for consumers, business partners, and all stakeholders in the future.