Mitsubishi Reveals Profile of New Xforce HEV Buyers, Needs of College Students to Women

JAKARTA - PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) recently officially launched the New Xforce and New Xforce HEV which came with various refreshes. There is an interesting thing to see the profile of consumers of the new model above.

Director of Sales & Strategy Division of PT MMKSI, Yoshio Igarashi said that after officially launching in Jakarta, many consumers actually bought it for their children to go to college.

"Many people buy for their children to go to college and more to small families," he said when met in the Meikarta area, Karawang, some time ago.

Furthermore, he said, there was also a profile of female consumers who were intended to deliver school children. So the composition is very good.

"We also see that it is the wives who are indeed to deliver children, and that is very good," he added.

SPK target

Mitsubishi itself targets sales of the New Xforce and New Xforce HEV. Before the Gaikindo Indonesia International Auto Show (GIIAS) 2026 there were 500 units, and the target was good for the two variants above.

"The SPK is still being calculated, if the target before GIIAS was 500 and another 500, then 1,000 SPK," he said.