BINUS Semarang Opens Scholarship up to 100 Percent for Prospective Students, Fosters Young Talent Ready for the Digital and AI Era

JAKARTA - Indonesia needs more young talents who are able to develop, adapt, and make a real contribution in the midst of a rapidly changing world. In the era of digital transformation and artificial intelligence, higher education has an important role in preparing young generations not only to understand technology, but also to be able to use it to create solutions that have an impact on society.

In line with the opening of new student admissions, BINUS University again presents a scholarship program of up to 100 percent for the 2027/2028 Academic Year, including for prospective students who want to continue their education at BINUS @Semarang. This program is part of BINUS' commitment to expanding access to quality education for prospective students from various fields of achievement and potential.

BINUS @Semarang is present with a focus as a Digital Transformation & AI Experience Campus, which is designed to bring students closer to technology-based learning experiences, data, artificial intelligence, and digital innovation. Through this focus, students are encouraged to understand digital changes more realistically, while developing skills that are relevant to the needs of industry and society in the future.

To support this focus, BINUS @Semarang offers a variety of study programs that are relevant to the needs of the digital era, namely Artificial Intelligence, Computer Science, Information Systems, Industrial Engineering, Visual Communication Design, Digital Business, and Digital Psychology Semarang. Through this choice of study programs, students are encouraged to develop skills in technology, data, digital business, design, industrial systems, and understanding of humans in the digital ecosystem.

The surrounding environment of BINUS @Semarang is also designed as part of the learning experience itself. The presence of BINUS School @Semarang is the initial foundation of an integrated education ecosystem, presenting the continuity of the learning environment in one area. Surrounding it, Mall 23 Semarang presents a center of commercial and lifestyle activities that are in line with the dynamics of the digital economy, while public interaction spaces such as Awanncosta and Malibu Beach Front strengthen the atmosphere of a modern area that combines technology, recreation, and creativity.

This ecosystem is further complete with the presence of POJ City as an integrated area that includes modern residential areas, sports facilities such as soccer fields, to the POJ City Rally Circuit. The connection between education, technology, and urban life presents a mutually supportive environment, so that the student learning experience is not separated from the development of industry, digital society, and the needs of the future workforce.

Through the integration of the area, academic activities at BINUS @Semarang take place in an environment that encourages interaction with technology, data, creativity, and collaboration every day. Artificial intelligence is not only studied as a material, but also present as part of an adaptive learning experience, intelligent campus management, to technology-based work environment simulation.

The BINUS Scholarship program presents various scholarship pathways, namely Talent Scouting, WIDIA, Startech, BINUSfluencer, Student Athlete Basketball, and OSIS. Each path is designed to recognize the potential of prospective students from various fields, ranging from academics, technology, sports, digital creativity, to interest in the world of education.

As part of BINUS University, the number one private university in Indonesia according to the QS World University Rankings 2027, BINUS @Semarang continues to strengthen an education ecosystem that is relevant to future needs. Through the support of more than 2,200 industry partners, the strengthening of AI and digital transformation, enrichment programs, and the vast network of Binusian alumni, BINUS encourages students to not only be ready for the world of work, but also to be able to be part of a generation that brings positive impact to Indonesia.

"We see more and more young generations who have great aspirations to develop globally. Through the 100 percent scholarship program, BINUS University is committed to opening wider access to education so that they can learn, grow, and prepare for future challenges," said Dr. Nelly, S.Kom., M.M., Rector of BINUS University, in a statement, Monday, July 13.

In the context of Semarang, this scholarship program is also an opportunity for young talents to grow in a learning environment close to technology, digital transformation, artificial intelligence, and an ever-evolving urban ecosystem.

"BINUS @Semarang is present as a Digital Transformation & AI Experience Campus to provide a learning experience that is closer to future needs. We want students not only to learn technology and artificial intelligence theoretically, but also experience it in the learning process, campus activities, and interaction with the surrounding environment. Through the choice of relevant study programs and an integrated regional ecosystem, we hope that students can grow into adaptive, innovative digital talents, and be able to bring positive impact to society," said Dr. Fredy Purnomo, S.Kom., M.Kom., Director of BINUS @Semarang Campus.

Registration for the BINUS Scholarship can be done through gabung.binus.ac.id. Prospective students and parents can access information related to the registration period, requirements, scholarship coverage, and selection mechanism through the official channel of BINUS University.

With the opening of this scholarship program, BINUS @Semarang invites prospective Binusian to prepare themselves from the beginning and choose the scholarship track that best suits their potential. Through BINUS Scholarship, BINUS hopes that more Indonesian young talents, especially those who have an interest in the fields of digital transformation, technology, and artificial intelligence, can get the opportunity to grow, work, and bring positive impact to the nation.