18 million users, Simplus celebrates its 5th anniversary with the 'Live Young with Simplus' campaign
JAKARTA - Marking five years of journey, Simplus, a modern household appliance brand, launches the "Live Young with Simplus" campaign which is ready to inspire a practical and aesthetic lifestyle. Through efficient domestic solutions, this campaign aims to provide convenience for today's professionals and families in completing daily routines that often take time, so that they can have more space to grow and enjoy life with optimal quality.
As a provider of a functional residential ecosystem, Simplus has consistently combined minimalist design with maximum product usability. Since its establishment in Thailand in 2021 with the vision of becoming the first choice for household appliances for the global younger generation, Simplus has firmly held its brand position, 'Beautiful Life, Affordable Price'. This commitment is evidenced by the important achievements at the beginning of 2026, where Simplus managed to record a new milestone by serving 18 million families in various regions. This success confirms that the combination of quality standards, relevant design, and competitive prices is able to answer the needs of a selective modern market.
"Breaking through the 18 million user figure within five years in the midst of an extremely tight industry competition is a clear proof that product relevance is the main key. Today's young generation is not just looking for functions, but aesthetic values and ease that are in line with the rhythm of their dynamic lives. Through this fifth anniversary momentum, we want to celebrate the essence of 'Live Young, Live Beautiful' with the Indonesian people; because being young is about freedom, positive energy, and valuable time that can be enjoyed, and domestic routines should not be a burden," said Jack, CEO of Simplus, in his statement, Friday, July 10.
Home is a "Recharge Space" - Harmony of Products with Lifestyle and Domestic RitualsFor urban young generations who live in the midst of the hustle culture and high mobility pressure, the house has undergone a significant shift in function. The house is no longer just a place to stop by, but a recovery space (recharge space) that helps maintain mental well-being. Domestic routines that were once considered a burden of ordinary household chores, are now beginning to be redefined as soothing "personal rituals" to relieve stress.
An example of a paradigm shift can be seen clearly in the kitchen area. For modern urban people, the kitchen is now a social space and a center of self-expression. Phenomena such as the trend of preparing coffee or aesthetically practical breakfast in the morning have become a way to build a positive mood before starting activities. Cooking is now seen as a form of therapy (cooking therapy) to divert the mind from professional fatigue.
Similar transformations also occur in communal and personal areas. When spending time alone (me-time) or having a casual gathering (home gatherings), elements such as good air circulation and the atmosphere of the space play an important role in presenting physical freshness as well as visual satisfaction instantly. Likewise with the ritual of self-care, where ease and time efficiency in arranging yourself is the key investment for those who value productivity.
"For the past five years, Simplus has witnessed many valuable moments in everyday life. We believe that a quality and aesthetic standard of living should be accessible to everyone without exception. Through the right, practical and affordable solutions, domestic affairs can run with minimal effort and even feel fun. When modern people manage to regain full control over their space and time, that is the new luxury of enjoying a balanced life," explained Jack.
Selebrasi & Kampanye “Live Young with Simplus” SeriesAs a form of celebration and direct appreciation for tens of millions of loyal customers, Simplus held a series of celebrations throughout July 2026. This excitement was started with a digital activity entitled "100 Young Stories with Simplus", an initiative to collect and share inspiring stories in defining modern living and housing comfort.
Not less interesting, throughout this period, Simplus also held several interactive agendas ranging from wellness sessions in the form of yoga classes with the YogaFit and YouVit community, to collaborative giveaways with a number of partner brands. Through this program, consumers have the opportunity to win various attractive prizes including Simplus shopping vouchers of IDR 450,000, skincare products, yoga class vouchers, aesthetic stone bracelets, and mattresses. All series of activities are complemented by flash promotions in the form of direct discounts and free gift bonuses in every transaction to make it easier for people to complete the collection of dream household equipment.
"We designed this celebration with a very accessible approach so that all layers of society can be directly involved in echoing the spirit of 'Live Young, Live Beautiful'. Participants simply capture their best moments with Simplus products, upload them to social media, and tag them to our official account. Through this practical step, we want to invite the wider community to be part of a modern community that inspires each other in creating a new standard of living comfort," said Jack.
In order to provide added value for peace of mind for its users, Simplus also implements a free new replacement warranty for 1 year (one-year free replacement warranty) for any factory functional damage.
"This five-year journey is just the beginning of our long-term commitment to continue to grow together with the Indonesian young generation. In the future, Simplus wants to continue to go beyond being a provider of household appliances. We are committed to bringing functional innovations that provide real ease for each individual. We are present as a trusted partner in creating a comfortable residence, while supporting a better and higher quality of life," concluded Jack.