More than Just Hydration, AQUA Presents a Breathtaking Cultural Experience at Mandiri Jogja Marathon 2026
JAKARTA - Amid the enthusiasm of thousands of runners who followed the iconic route of the Mandiri Jogja Marathon (MJM) 2026, AQUA is present as the Official Mineral Water Partner to support hydration needs while presenting a more "comfortable" running experience. Through this collaboration, AQUA wants to make hydration not only as support for runners, but also as part of the "Kaum Adem" experience that is fresh, comfortable, and close to the Yogyakarta cultural character.
MJM 2026 was held on Sunday, June 21 in the Prambanan Temple area, Sleman, Yogyakarta, and recorded the highest participation since it was first held in 2017, with 10,200 runners from 17 countries. Carrying the theme "More Than a Race", this sport tourism event presents international standard running competitions as well as Yogyakarta's typical tourist and cultural experiences.
This year, MJM 2026 presents four categories of races, namely Marathon (42.195 kilometers), Half Marathon (21.097 kilometers), 10K, and 5K Fun Run, with all tracks certified by the Association of International Marathons and Distance Races (AIMS). Adequate Hydration Helps Runners Feel Fresh and Comfortable Along the Route In a running event with various distances and challenges, hydration is one of the important factors that support runner comfort during activities.
As mineral water, AQUA is present to support the hydration needs of runners so that they can feel fresher and more comfortable while traversing the MJM 2026 route which is international standard. This support is in line with the spirit of "Kaum Adem", which is a way of living an active lifestyle while staying positive, balanced, and enjoying every step of the journey, keep moving without losing a sense of calm and comfort. In the context of the theme "More Than a Race", adequate hydration is part of the "breathing" experience as runners enjoy a route that blends with the cultural and historical landscape of Yogyakarta.
AQUA support along the track: Fresh, Adem, and the Cultural Atmosphere of Yogyakarta AQUA provides 21 water stations located along the MJM 2026 route to help runners stay hydrated during the race. AQUA also presents a cheering spot themed "Siraman Adem" as an encouragement with the sensation of freshness inspired by the cultural atmosphere of Yogyakarta.
As a complement, AQUA also presents a market snack area themed "Angkringan Adem" which serves traditional snacks, giving runners the opportunity to experience the touch of local cuisine, as well as various other activities, such as giant fans and cooling water sponges to ensure runners get a cool experience along the route.
This series of support is a way for AQUA to present the spirit of the Adem people in a tangible way to help runners feel comfortable while enjoying the typical atmosphere of Yogyakarta at every point of the journey.
AQUA's Commitment in Supporting an Active LifestyleAQUA Marketing Director, Adisti Nirmala, said that AQUA's involvement in MJM 2026 is part of AQUA's commitment to supporting people to live an active lifestyle in a cool and close to the Yogyakarta culture.
"Mandiri Jogja Marathon 2026 is not only about completing the distance, but also about enjoying an iconic and cultural journey. For AQUA, holistic hydration is an important part of helping runners feel cool mentally, mentally and physically, to give their best at this MJM event. Through this collaboration, we want to bring the spirit of the Kaum Adem to the runners, keep moving, feel fresh, and enjoy every step comfortably in the midst of the cultural richness of Yogyakarta," said Adisti.
Presenting a Quality and Meaningful Running ExperienceThrough easy-to-reach hydration support and the touch of Yogyakarta culture, AQUA wants to be part of a running experience that helps runners feel comfortable and enjoy every step to the finish line. With the spirit of Kaum Adem, AQUA wants to continue to support the Indonesian people to live a fresh, balanced, and meaningful active lifestyle.