Knowing the Skin Condition is the First Step Before Determining the Treatment

JAKARTA - Having healthy and glowing skin is the desire of many women. However, in the midst of the viral skincare trend and the rapid recommendation of products on social media, determining the product that really suits the skin's needs is a challenge in itself.

Not a few consumers who end up switching products without understanding their skin condition thoroughly. Instead of getting the desired results, this habit is at risk of making skin problems more complex because of the use of products that do not match the needs of each skin.

Responding to this need, ERHA Skincare Group, a trusted dermabeauty brand in Indonesia that is built on the foundation of research, innovation, and dermatological expertise, officially launched Skin AIdentify.

This Artificial Intelligence (AI) based innovation complements ERHA's dermatology ecosystem that has been present for more than two decades in providing more personalized, targeted, and accessible skin care solutions.

AIdentify skin is a new generation of skin analysis technology designed as a smart assistant to help users understand skin conditions more objectively. Unlike other skin scanners, this technology is able to provide an initial overview of the skin condition in depth and personally in just a few minutes.

"AIdentify skin is different from skin analysis or skin scanning that is already on the market today," said Afril Wibisono, Director of Brand & Marketing ERHA Skincare Group.

"This tool is an entry point into the dermatological ecosystem that already exists in ERHA Skincare, including teledermatology, ERHA clinics, and pharmacists. This end-to-end approach allows users to get a better picture of skin conditions, consult dermatologists faster, and get product and treatment recommendations that are more in line with their needs," he continued.

Through the presence of Skin AIdentify, ERHA Skincare Group wants to invite the public to be more wise in choosing skin care products. In the midst of a skincare phenomenon that is often influenced by social media trends, this technology is expected to be the first step for consumers to understand whether the skin problems they are experiencing are still considered mild or already require further treatment.

The AIdentify skin was developed to be easy to use and in line with the fast-paced lifestyle of modern society. Users do not need to come to the clinic just to find out the initial condition of the skin. Just through a selfie photo, the analysis process can be done digitally with the results obtained in a short time.

In addition to being practical, this technology is also able to provide a more comprehensive evaluation of skin conditions. Skin AIdentify not only identifies skin types, such as dry, oily, sensitive, combination, and mature, but also evaluates various important parameters that affect skin health.

The analysis conducted includes skin barrier conditions, hydration levels, oil or sebum production, pigmentation such as skin color, melasma, and hyperpigmentation, skin elasticity, redness or inflammation levels, skin texture including fine wrinkles, acne scars, and pores, to signs of aging such as wrinkle and sagging assessment.

With this result, users can get a more comprehensive picture of skin conditions as a basis for determining the next step in treatment.

The main advantage of Skin AIdentify lies not only in its analysis capabilities, but also in its connectivity with the ERHA Skincare Group service ecosystem. After getting the analysis results, users can immediately continue the treatment journey through various services available in the ERHA network.

Currently, ERHA is present in 112 cities in Indonesia and is supported by a digital clinic that allows users to conduct initial teleconsultations, obtain appropriate product recommendations, and even get referrals for follow-up treatment if necessary. Thus, Skin AIdentify not only provides a skin condition report, but also connects users with more appropriate, practical, and integrated solutions.

"From the results of Skin AIdentify analysis, users can immediately connect with the ERHA ecosystem that has been built for 27 years. Users can start from teleconsultation, get recommendations for suitable products, to access advanced treatments at ERHA clinics if skin conditions require more advanced treatment. This connectivity makes it easier for modern women to get solutions for their skin health in a more precise, practical, and comprehensive way," concluded Afril.

Through this innovation, ERHA Skincare Group reaffirms its commitment to providing dermabeauty solutions that combine technology and dermatological expertise to meet the needs of Indonesian people.

In an era when skincare trends are evolving so quickly, Skin AIdentify is expected to help consumers better understand their own skin conditions, choose products more wisely, and obtain treatment solutions that truly meet their individual needs.