Sido Muncul Holds Free Cataract Operation in Cirebon

JAKARTA - PT Industri Jamu Dan Farmasi Sido Muncul Tbk (SIDO) through its two flagship products, Tolak Angin and Kuku Bima, held a free cataract surgery social service program targeting 100 cataract sufferers in the Cirebon area and its surroundings on Wednesday, June 24.

In carrying out this humanitarian agenda, Sido Muncul has established a strategic partnership with the Indonesian Association of Ophthalmologists (PERDAMI) Center and UniMedika Sumber Waras Cirebon Hospital.

The handover of assistance was symbolically carried out by the President Director of Sido Muncul, Dr. (H.C.) Irwan Hidayat, to the Director of UniMedika Sumber Waras Cirebon Hospital, dr. H. Budi S. Soenjaya, MM. This handover procession was also witnessed directly by the Head of the Cirebon Regency Health Service, Eni Suhaeni.

Through this momentum, Sido Muncul emphasized that the provision of free eye health services is an important instrument to reduce the growth rate of cataract sufferers in the country whose graph continues to creep up every year.

The track record of Tolak Angin and Kuku Bima's concern with Perdami has actually been going on for a long time.

Since 2011, the collaboration has been recorded as having successfully operated more than 57,000 eyes throughout Indonesia. The consistency of this movement continues to be maintained, where in the previous year they had completed operations for 1,050 cataract sufferers.

"Last year, we operated on 1,050 cataract sufferers. This year, Tolak Angin and Kuku Bima will continue to consistently carry out free cataract surgery, especially since cataract sufferers in Indonesia still reach tens to hundreds of thousands," said Irwan Hidayat in an official statement.

For Sido Muncul management, the sustainability of a corporation should not only be measured by the scale of its business quantity, but also by how big the positive impact it can deliver to the wider community. The adaptive promotional scheme is also merged with philanthropic action, where funding not only relies on the Corporate Social Responsibility (CSR) position, but also utilizes the advertising budget instrument.