The Importance of Personal Care Routine for Skin Health

JAKARTA - In the midst of an increasingly busy routine, self-care is no longer seen as an activity that is synonymous with beauty alone. Now, personal care is evolving into a part of a lifestyle that helps a person feel more comfortable, confident, and at the same time maintain skin health.

One area that often escapes attention is the hands. In fact, the hands are the body part that is most exposed to sunlight, soap, hand sanitizer, and air conditioning that can make the skin dry. Therefore, using hand cream regularly is no longer just a complement, but part of the habit of taking care of the skin.

According to Nikolaus Kristama, CEO and Co-Founder of The Bath Box, the biggest challenge of the personal care industry today is not only product competition, but also education to the public.

"The biggest challenge is actually education. Until now, personal care is still often perceived as part of beauty, even though personal care is a need for everyone, not just women," said Nikolaus Kristama at the Grand Opening of The Bathbox at Summarecon Mall Bekasi on Saturday, June 27, 2026.

He added that changing the mindset is important because body care is a long-term investment to maintain skin health.

Choosing personal care products should not just follow trends. Nikolaus advises consumers to understand their skin needs first before buying a product.

"First, identify your skin's needs, whether it tends to be dry or has certain concerns. After that, just look at the ingredients that are needed. The right product is one that is comfortable to use in the long term," he said.

On the same occasion, The Bath Box introduced the latest collection in the form of 365 Flower Hand Cream and Minis Hand Cream, along with the inauguration of a new flagship store at Summarecon Mall Bekasi 1.

The presence of these two products carries the concept of personal expression, where hand cream not only serves as a hand moisturizer, but also becomes a medium to express personal character and meaning.

365 Flower Hand Cream comes with a unique concept in the form of illustrations of different flowers for every day of the year. All illustrations are manually worked by local illustrators in Bali and are available in several aroma choices such as Bloom, Floriental, Poem, as well as the latest variants of Goji, Cherry, and Vetiver.

Meanwhile, Minis Hand Cream is designed in a more compact size with 151 different designs divided into Adult, Teen, and Kids categories.

Various illustrations such as initials, zodiac signs, and zodiac signs are presented as options that can be customized to the character of each user or as a personal gift.

Nikolaus explained that the concept is an effort to present personal care as part of daily life, not just a beauty product.

"Now we want to bring personal care to be part of lifestyle. People are not only looking for products that work well, but also products that feel personal and can represent themselves," he said.

In addition to launching new products, The Bath Box also inaugurated the latest flagship store which presents a more personal hand cream selection experience. A special gifting area is also provided so that consumers can personalize gifts through hangtags made with local artisans from Pasar Tebet.

CMO and Co-Founder of The Bath Box, Angelinda Fransisca said that shopping experiences are no longer just transactions, but also build emotional relationships with consumers.

"We want to provide a more personal and interactive shopping experience. This store is not only a place to buy products, but also a space for consumers to find products that most represent themselves," said Angelinda Fransisca.

This phenomenon shows that personal care has now evolved into a part of modern lifestyles. Products are not only judged by their benefits for the skin, but also by the experience, stories, and personal values they bring.

Taking care of yourself is no longer about following trends, but rather building simple habits that keep the body healthy while providing a sense of comfort in carrying out daily activities.