Hydro Coco Celebrates the Spirit of Football with a Celebration
JAKARTA - Hydro Coco presents the spirit of football through the "Don't Stop The Celebration" campaign which invites the community to celebrate every moment of togetherness.
This campaign from Kalbe Nutritionals carries the message that the euphoria of the match is not only about winning, but also the experience created with the closest people.
Football has always been more than just a game for many people. The moment of watching the match with family, friends, and community becomes a space to share stories, positive energy, and happiness.
President Director of Kalbe Nutritionals, Fanny Kurniati, said that Hydro Coco wants to be part of various celebrations that bring togetherness. He said football has the power to unite people through positive spirit and energy.
"For Hydro Coco, football is not just a sport, but also a moment that brings togetherness and positive energy for the community. Through this campaign, we want to be part of every celebration and moment of togetherness," said Fanny.
In the campaign, Hydro Coco also presents a special edition packaging with a sporty atmosphere inspired by the iconic colors of international teams such as Spain, Brazil, and Argentina. The design is a symbol of the spirit, enthusiasm, and euphoria of various sports events that can unite millions of fans.
This special edition packaging is part of Hydro Coco's efforts to provide an experience that is relevant to the active lifestyle of Indonesian people. The original Indonesian coconut water product with natural electrolytes is presented to accompany various daily activities.
Apart from products, the spirit of "Don't Stop The Celebration" is also realized through a football-themed event that presents various interactive activities. The event was started with a parade in the Senayan area featuring typical dances such as samba from Brazil, flamenco from Spain, and tango from Argentina.
Visitors can also enjoy various activities such as football-themed games, AI Photo and Video Booth, to the Hydro Coco 3-on-3 competition. Various activities are designed to present a competitive atmosphere while strengthening the sense of togetherness.
The excitement of the event was felt even more with the presence of local musicians who performed on the stage "Don't Stop The Celebration". The appearance of Souljah and Rizky Febian also completed the atmosphere of celebration for the people who attended.
Fanny added that Hydro Coco hopes this campaign can continue to be part of various meaningful moments of the Indonesian people.
He said that it was not only about winning, but also about togetherness and positive spirit that was felt together.
"In the future, we want to continue to invite people to enjoy every moment with energy and make togetherness something that is always worth celebrating," said Fanny.