Combine Two Iconic Identities, Buttonscarves x Nagita Slavina Present a Complete Collection
JAKARTA - Buttonscarves officially introduced its latest collaboration with one of the most influential public figures in Indonesia, Nagita Slavina. Launched on June 13, 2026, this exclusive collection combines the distinctive characters of Buttonscarves and Nagita Slavina in a series of products that represent elegance, flexibility, and style that remain relevant all the time.
More than just a fashion collaboration, Buttonscarves x Nagita Slavina was born from a shared vision to present a collection that is close to the needs of today's women who have various roles, activities, and lifestyles that continue to evolve. Being the main element in this collection, an exclusive monogram is presented as a visual identity that unites the two parties. The monogram combines the typical Buttonscarves icon with a personal touch inspired by the character and style of Nagita Slavina. Appearing as a common thread throughout the collection, this motif is a symbol of the meeting of two identities that are translated into modern, elegant, and timeless designs.
This collaboration is also one of the most complete collections that Buttonscarves has ever presented in one launch. Designed as a comprehensive wardrobe collection, this collection includes various categories of fashion and lifestyle, ranging from scarves, bags, apparel, footwear, to accessories. Each category is designed to complement each other and express style through a harmonious look.
As part of the launch celebration, Buttonscarves held an exclusive pre-launch event on June 12, 2026 at the Buttonscarves Store Pondok Indah Mall 3, Jakarta. This event presents selected Buttonscarves Ladies to be the first to see and experience the Buttonscarves x Nagita Slavina collection directly before it is officially available on all official sales channels. Through a more personal experience, guests are invited to get closer to the inspiration, design stories, and details that are the main characters of this collaboration.
The enthusiasm that has been present since the pre-launch was then expanded through initiatives involving the Buttonscarves community in various cities in Indonesia. Through this program, the next three cities that will become the destination for the Buttonscarves x Nagita Slavina roadshow are determined based on the amount of support and enthusiasm for this collection. To follow up on the development, customers can see a special leaderboard available on the official Buttonscarves website and updated daily. Through the leaderboard, the public can monitor the ranking of their respective cities while being part of this collaborative journey.
This initiative is one of Buttonscarves' commitments to continue building closeness with its community in various regions, as well as presenting a more meaningful brand experience through direct participation and involvement from customers.
"We believe that the most meaningful collaboration is a collaboration built on shared values and real closeness to the community. The collaboration with Nagita Slavina represents this, bringing together two identities that have a strong relationship with Indonesian women. More than just presenting products, we want to create a collection that feels personal, versatile, and relevant to the daily lives of today's women," said Linda Anggrea, CEO of Buttonscarves.