FolaPlay Expands Digital Entertainment Access at All Indomaret Stores

JAKARTA - PT Folago Global Nusantara Tbk (IRSX), through its subsidiary PT Folago Digital Media (FDM) as the operator of the OTT platform FolaPlay, has entered into a distribution cooperation with Indomaret which is managed by PT Indomarco Prismatama. Through this cooperation, the physical voucher for FolaPlay Bola Gembira is now available at the Indomaret outlet network throughout Indonesia.

This collaboration is a strategic step for FolaPlay in expanding access to purchase services to the public through offline distribution channels. The partnership between IRSX and Indomaret opens a new chapter in FolaPlay's distribution strategy, which previously focused on digital channels.

With the entry of Indomaret as a physical distribution partner, FolaPlay can now reach a wider segment of the community, including those who are more comfortable shopping conventionally at the nearest minimarket. This is an omnichannel strategy that will significantly expand FolaPlay's market penetration.

Details of the Cooperation Program and User Benefits: This cooperation will include and provide convenience where FolaPlay Bola Gembira Full Match and Weekly vouchers are available at the Indomaret cashier through more than 24,000 Indomaret outlets throughout Indonesia. This will certainly make it easier for people who do not have access to digital banking or e-wallets and Indomaret to become the first official offline physical retail voucher distributor of FolaPlay that can be widely accessed by the public

This cooperation reflects the commitment of both parties in providing easy access to digital entertainment services for the Indonesian people through synergy between digital platforms and modern retail networks.

Subioto Jingga, President Director, PT Folago Global Nusantara Tbk (IRSX), said that FolaPlay's presence at Indomaret is a transformative step for our distribution strategy. Not all World Cup viewers are active e-commerce or digital wallet users, and this is where Indomaret becomes an extraordinary bridge.

"With 24,000+ outlets in every corner of Indonesia, Indomaret helps FolaPlay reach the real people. In line with the development of Indomaret's business through the deployment of outlets that make it easy for people to reach in meeting their various daily needs, the addition of products or services that are considered strategic remains a focus to continue to be carried out," he said, Saturday, June 20.

Bastari Akmal, Marcomm Executive Director of PT Indomarco Prismatama (Indomaret) said, football is the most watched sports branch in the world including in Indonesia. So the presence of the FolaPlay voucher physically at all Indomaret outlets is one of the options or easy way for football fans to be able to watch the 2026 World Cup event which is currently underway.

"Our hope is of course that Indomaret can always be present in meeting the various needs of consumers at the right time," he said.

This collaboration is part of the distribution strategy of IRSX through its subsidiary PT Folago Digital Media (FDM), the operator of the OTT platform FolaPlay, in expanding the sales reach of the Bola Gembira streaming voucher - the broadcast of the 2026 FIFA World Cup match which is broadcast exclusively in Indonesia through TVRI. Indomaret (PT Indomarco Prismatama) was chosen as a strategic distribution partner because of its unparalleled physical network with more than 24,000 outlets throughout Indonesia, allowing FolaPlay to reach consumers across the archipelago, including those who have not been touched by digital services.