RACH? Invite Fans to Enjoy Summer Vibe in Summer Series

JAKARTA - Rachel Cia, a content creator who also has the stage name RACH? as a singer, has a surprise for her fans. RACH? introduces a campaign titled Summer Series to celebrate the summer vibe this year.

He collaborated with Janji Jiwa in a campaign titled "Summer Series", which runs from this June to August 2026. This collaboration is also a way to translate the free, fun, and exploratory energy of summer.

Having an adventurous spirit in trying new things, RACH? was directly involved in the development process of two special menus from Janji Jiwa which became part of this campaign. There is Berry Brew, a combination of strong-character coffee with a refreshing strawberry touch, as well as Creamy Berry Pop which offers a sweet creamy strawberry sensation.

Both drinks are designed as an instant dopamine-rush in the midst of the busy daily activities, especially in the hot summer.

"I was shocked and excited! Because I'm really a coffee child, so when I had the opportunity to make something with Janji Jiwa, I was immediately interested. We talked a lot about how to combine my musical character with experiences that can be enjoyed directly by people," said RACH?.

For RACH?, summer is always synonymous with freedom and positive energy. It is this spirit that he wants to share through this collaboration.

"Summer is my favorite season. It always feels the same as good vibes, freedom, and moments to enjoy life a little more relaxed. I want to bring that energy into this collaboration," he said.

In addition to the two special edition menus above, this collaboration also opens the opportunity for RACH? to get closer to fans. Starting from a bar takeover session, karaoke with the community, music workshops, to intimate live performances will be held during the Summer Series.

The series of activities is designed to present an experience that combines music, community, and lifestyle in one fun space.

"This collaboration was born from a shared spirit with RACH? who are both brave to explore and present new experiences for the audience.

"RACH? has a creative, expressive, and close character to the younger generation. These values are in line with the spirit of Janji Jiwa, which always strives to bring innovation and new experiences to our customers. Through the Summer Series, we want to present something that is not only refreshing in terms of taste, but also brings positive energy and excitement that can be enjoyed together," said Marketing Director of the JIWA Group, Grace Surya.

In the music world itself, RACH? is under the auspices of FloorInc, a sub-label of Sony Music Entertainment Indonesia. Through his first single titled "Dopamine" which was released in December last year, RACH? brings a dynamic, honest, and close to the daily life of the younger generation music and personal character.

"I hope this collaboration can be a fun friend for many people. Those who are tired of work, college, or just need a mood booster, hopefully they can feel more refreshed while enjoying this menu and listening to my music," concluded RACH?.