GoPay Introduces Birthday Greeting Cards that Can Be Shared on Social Media

GoPay presents a personalized birthday card feature for customers on their birthday. This feature is part of GoPay's efforts to provide a more personal, memorable, and enjoyable experience for users.

A special greeting card from GoPay will appear on the main page of the application on the user's birthday. After opening, users can enjoy an interactive experience such as blowing digital candles and sharing the greeting card to various social media platforms.

GoPay believes that relationships with users are not only built through transactions, but also through the celebration of meaningful moments such as birthdays.

Manu Akash, Head of Design & Research GoPay said, his party continues to innovate to present an experience that is closer to user life, including to celebrate birthdays.

"Through the birthday greeting card feature in the GoPay application, we provide a personal touch that makes the user's birthday moment feel more memorable. We hope that this simple experience can strengthen GoPay's position as a user's everyday friend, not only when transacting but also in meaningful moments," he said in a written statement, Wednesday, June 17.

The launch of this feature is in line with the trend of people's digital behavior who are increasingly fond of sharing special moments through social media. One of them is birthday greetings and celebrations as one form of digital interaction on social media.

Research from the University of Edinburgh and The Alan Turing Institute shows that sharing birthday moments on social media is one of the forms of digital interaction that many users do. The greetings received on this special day can foster positive feelings and make someone feel more cared for, thus also strengthening emotional relationships digitally.

This birthday greeting card is available for all users who have verified their account and identity so that it becomes a GoPay Plus account. To enjoy this feature, users can:

1. Open the GoPay app or select the birthday greeting notification from GoPay received on your birthday.2. Tap the birthday greeting card that appears on the main page of the application.3. Follow the interactive experience by blowing virtual candles on the screen.4. Choose the desired greeting card design.5. Save or share the greeting card to various social media platforms, including Instagram and WhatsApp.