Shopee FLEXI Export Program Gives Full Control to MSMEs to Grow Their Business in Global Markets

JAKARTA - Not only successful in the country, local UMKM products from Indonesia are increasingly sought after by consumers in various countries. This success is reflected in the growth of sales of local products on e-commerce platforms that open wider access to international markets.

Since 2019, Shopee has recorded more than 90 million local MSMEs products sold to various countries in Southeast Asia, East Asia, to Latin America through the Shopee Export Program. This program allows sellers to reach overseas buyers without any cost.

Through this program, sellers can sell abroad with the support of automatic operational management by Shopee, ranging from store management, buyer acquisition, to the shipping process from Indonesia to the destination country. Sellers only need to process export order shipments like domestic orders, so that the export process becomes easier and more practical.

To answer the needs of sellers who want to have greater control in developing their business in the global market, this orange-themed e-commerce also has the Shopee FLEXI Export Program. This program, which was launched in 2025, is the latest innovation that gives sellers the flexibility to manage their own business strategies abroad.

Unlike the Shopee Export Program, the Shopee FLEXI Export Program gives sellers full access and control to manage overseas stores, from pricing, activating promotions, to store operations. Thus, sellers can set business strategies according to their market characteristics and targets in each country.

The details of the Shopee FLEXI Export Program are as follows:

● Access to Overseas Store Accounts: Sellers can access and manage their Shopee overseas store sub-accounts directly from the Indonesian Seller Center so that they are more integrated.

● Set the Selling Price of Products: Sellers have full control to determine and set the selling price of products according to the calculation of the profit margin they want. Shopee still provides a recommended price as a reference to help sellers formulate a competitive pricing strategy.

● Maximize Shopee's Promotional Features: Sellers can take advantage of the promotional features available in overseas stores, including Shopee Ads, Live Shopping, utilizing the Affiliate Marketing Solution (AMS), and beautifying the store's appearance with Shop Decoration, to increase visibility and sales overseas.

● Store Operations: Sellers have full control to manage their store operations overseas through the Seller Center, including chatting with buyers. Although store operations are fully managed by sellers, Shopee still helps ensure the ease and smoothness of the transaction and delivery process overseas.

Currently, the Shopee FLEXI Export Program has facilitated exports to several countries, such as Brunei Darussalam, the Philippines, Malaysia, Singapore, and Thailand, and plans to expand to more countries in the future.

So, what are the criteria and how do you join the Shopee FLEXI Export Program?

To be able to join the Shopee FLEXI Export Program, sellers need to meet a number of basic criteria, such as: 1. Having at least 1 active product with available stock 2. Have been active in selling for at least 1 month 3. Have at least 3 sales in the last 30 days 4. The store must also maintain good performance with a minimum rating of 4.65. Accumulate penalty points below 36. Maximum order cancellation rate of 3 percent 7. Return rate below 1 percent in the last 90 days 8. Do not sell products that are prohibited on Shopee 9. Do not activate Holiday Mode 10. Not included in Shopee Managed Services 11. Activate shipping services, ID Express, JNE Regular, Ninja Xpress, SiCepat REG, and SPX Express Standard 12. Do not have a history of unnatural activity or transactions

1. Open the official registration form provided by Shopee. 2. Select Create New Store: Select the Create New option for Shopee FLEXI Export Store for the desired destination country. 3. Verify Account: ● If you do not have a Main Account/Sub Account, enter a new email specifically for the destination country. ● If you already have a Main Account/Sub Account, sellers only need to log in again on the Shopee FLEXI page. 4. Monitor Status: The status of the Shopee FLEXI registration can be viewed directly through the Store Settings, then to the Shopee FLEXI Export Program menu. Wait for confirmation of registration by the Shopee team.

The Shopee FLEXI Export Program is a strategic step that can be chosen by UMKM sellers who already have a more mature business strategy to explore the export market. This program can be a stepping stone to upgrade in expanding market reach and doubling sales in the global market.