Indonesian Local Ice Cream Becomes Official FIFA World Cup 2026 Ice Cream

JAKARTA - Various local products are increasingly showing their ability to compete in a wider market. One that caught the attention was local ice cream, which is now not only a relaxing companion in the midst of hot weather, but also part of people's lifestyles.

The presence of various brands with their own characters and tastes shows that domestic products have their own place in the hearts of consumers. Moreover, in the midst of the euphoria of welcoming the 2026 FIFA World Cup, the world's largest football tournament is not only a sports party for fans, but also presents various cross-industry collaborations that bring brands from various countries to the international stage.

As is the case with the Indonesian chocolate ice cream brand, halocoko, which was recently appointed as the Official Ice Cream of the 2026 FIFA World Cup. This appointment is one of the steps that mark the presence of Indonesian products in one of the most prestigious sporting events in the world.

Halocoko's participation in the 2026 FIFA World Cup reflects the increasing openness of opportunities for local brands to appear in the global market.

In recent years, the company has been known for its focus on chocolate ice cream products with various flavor variants that are marketed to various regions in Indonesia.

The journey brings local ice cream brands from the domestic market to the international stage. His presence at the 2026 FIFA World Cup is also part of a trend that shows that more and more Indonesian local products are able to reach a global audience.

According to Viona Lie, Senior Brand Manager halocoko, the partnership has more meaning than just the presence of a brand in the world football tournament.

"This partnership marks an important step for halocoko in continuing to grow together with one of the most influential sports events in the world, while introducing our products to a global audience," said Viona Lie.

He added that the company is still trying to present products that can be enjoyed by various groups.

"We believe that delicious ice cream should be enjoyed by everyone. That's why we remain committed to bringing high-quality chocolate ice cream at affordable prices, ensuring that everyone from all backgrounds can enjoy the experience," he continued.

For football fans in Indonesia, this partnership will also be followed by various excitement related to the 2026 FIFA World Cup. Starting from limited edition products, promotional programs, to a number of interactive activities designed to bring the atmosphere of the tournament closer to the community.

The 2026 FIFA World Cup tournament itself is projected to be the largest edition in history. For the first time, the competition will be attended by 48 participating countries and will take place in three host countries, namely the United States, Canada, and Mexico.

With hundreds of matches and billions of viewers from around the world, the event is expected to be one of the most watched sporting events globally.

In the midst of the world's attention to the tournament, the presence of local Indonesian brands is an interesting story in itself. Not only showing the development of the national food and beverage industry, but also showing how domestic products are starting to get a space in global conversations.

As part of the series of celebrations leading up to the 2026 FIFA World Cup, various football-themed activities will also be introduced to consumers in Indonesia, including at the 2026 Jakarta Fair.

"The 2026 FIFA World Cup™ is a defining moment for us and for Indonesian brands that aspire to compete on the global stage. We believe Indonesian products have tremendous potential to grow internationally. We hope to prove that local brands are able to stand on par with global players, as well as evoke pride for all Indonesian people," concluded Viona Lie.