Embba Beauty Clinic Becomes the First Clinic in Sumatra to Introduce XERF

JAKARTA - After South Korean actress Park Shin Hye was officially introduced as the Global Brand Ambassador of XERF by Cynosure Lutronic, XERF Indonesia also successfully held its first grand launch with Mikha Tambayong as the Brand Ambassador of XERF Indonesia.

This momentum is the first step in introducing this latest generation of skin tightening technology to the Indonesian aesthetic market. Now, XERF's expansion continues with the official introduction of this technology in Sumatra through a strategic collaboration with Embba Beauty Clinic.

As the first clinic in Sumatra to adopt XERF by Cynosure Lutronic, Embba Beauty Clinic is part of a strategic move to expand access to the latest aesthetic treatment technology in Indonesia, especially in the Batam and Sumatra regions which show an increasingly rapid growth in the aesthetic industry.

The inauguration was held at Embba Beauty Clinic, Batam, and marked by a ceremony procession as a symbol of the official presence of XERF in Sumatra. The event was attended by the management of idsMED Aesthetics Indonesia, representatives of Embba Beauty Clinic, media, and invited guests from the ranks of beauty enthusiasts and aesthetic practitioners.

This momentum is an important step in bringing more modern and science-based non-invasive aesthetic technology innovations to the Indonesian people, especially in Batam as one of the cities with the growing lifestyle and aesthetic industry.

Developed by Cynosure Lutronic, a South Korean aesthetic technology company, XERF is the latest skin tightening technology that has received FDA approval, confirming its safety and effectiveness standards globally. XERF presents the world's first multi-frequency monopolar RF treatment and is the only monopolar RF technology that uses two wavelengths at once, namely 6.78 MHz and 2 MHz.

This combination of frequencies allows for not only deeper, but also more precise delivery of energy to the areas in need, thus helping to create a more optimal smooth and firm skin.

As part of Cynosure Lutronic's global portfolio, XERF comes as a premium non-surgical skin tightening solution with minimal downtime that answers the increasing public demand for safe, comfortable, and effective aesthetic treatments. The presence of this technology at Embba Beauty Clinic not only expands the access of the people of Batam and Sumatra to the latest aesthetic innovations, but also answers the high demand from Singaporean patients who are looking for high-standard technology-based aesthetic treatment services.

This collaboration also strengthens Batam's position as a regional aesthetic destination and supports the improvement of the standard of aesthetic clinic services through clinically proven and evidence-based technology.

Through this launch, Andy Rahardja as Vice President of idsMED Aesthetics Indonesia stated, the growth of the aesthetic industry in Indonesia, especially in the Sumatra and Batam regions, shows great potential, especially in the non-invasive treatments and skin tightening segments.

"The presence of XERF by Cynosure Lutronic is part of our commitment to bring global aesthetic technology innovations that are relevant to the needs of the Indonesian market. We are proud to collaborate with Embba Beauty Clinic as the first clinic in Sumatra to adopt this technology. With Batam's strategic position adjacent to Singapore, we also see a great opportunity to attract international patients who are looking for the latest aesthetic technology with high service standards. We believe that the presence of XERF will further strengthen Batam's competitiveness as one of the destinations for aesthetic treatments in the regional area," he said in a written statement, Friday, June 12.

On the same occasion, Marisa Theresia as Head of Aesthetics, idsMED Indonesia also congratulated Embba Beauty Clinic for its achievement as the first clinic in Sumatra Island that adopted XERF by Cynosure Lutronic. We appreciate Embba Beauty Clinic's vision which is always responsive to the development of the needs of today's patients, especially in finding effective, comfortable, and non-disruptive skin tightening solutions for daily activities.

"We are proud to be part of Embba's journey in bringing a new standard of technology-based aesthetic care to Batam and Sumatra," he said.

Representing the clinic, Bina as the director of Embba Beauty Clinic said, the presence of XERF is part of our vision to continue to bring world-class aesthetic technology to patients. We see the community's need for non-invasive treatments that are effective, comfortable, and minimal downtime continues to grow.

"With Batam's strategic position as a regional hub, we not only serve patients from Batam and Sumatra, but also patients from Singapore who are looking for the latest technology-based aesthetic solutions. We hope that the presence of XERF can further strengthen Embba Beauty Clinic's position as the preferred destination for premium aesthetic treatments in the region," he explained.

This launch marks a strategic step in expanding global access to skin tightening technology in Indonesia while strengthening collaboration between distributors, international principals, and aesthetic clinics in supporting the development of the national aesthetic industry.