QJMOTOR Rely on Brand Experience Through Exclusive Program at PRJ 2026
JAKARTA - QJMOTOR Indonesia also enlivened the 2026 Jakarta Fair Kemayoran (PRJ). In this annual event, the brand brings various flagship lines from the big bike segment to all types of motorcycles.
In addition, during the exhibition, the global two-wheeler manufacturer presented an Exclusive Trip to China program, which has now been expanded to reach all consumer segments.
This step is a strong attraction in the midst of the increasingly competitive dynamics of the national automotive market. QJMOTOR not only offers product and technology advantages, but also brings experiential marketing approaches to a new level to build emotional closeness with Indonesian consumers.
Head of Marketing QJMOTOR Indonesia, Andronicus Kosasih, revealed that the expansion of this program is a response to the shift in expectations of premium and daily consumers in Indonesia who are increasingly critical and prioritize the value of experience (brand experience).
"We understand that the decision to buy a vehicle today is no longer based solely on technical specifications, but also on the pride and experience that brands provide," he said in an official statement received, Friday, June 12.
"Through the combination of direct prizes for the Big Bike line and a lottery program for all types of motorcycles, we want to appreciate customer loyalty while inviting them to see the QJMOTOR global ecosystem, innovation, and production scale," he added.
Two-way appreciation
Direct Prizes and Lottery Scheme To provide an inclusive added value, QJMOTOR has established two schemes for travel programs to the brand's home country, which are valid during the period from June 11 to July 12, 2026 throughout the official dealer network and PRJ booth.
For every consumer who makes a purchase, the QJMOTOR Big Bike unit will immediately receive an Exclusive Trip to China without being drawn. Meanwhile, to ensure all customers have the same opportunity, consumers who make purchases for all other types of motorcycles (all bike types) also have the opportunity to win a similar trip through the official lottery system.
QJMOTOR's participation in PRJ 2026 is predicted to be one of the main magnets for visits, considering that this year's exhibition coincides with the school holiday season and the series of celebrations for the 499th anniversary of DKI Jakarta.
Through a combination of interesting programs and various excitement at this year's PRJ booth, QJMOTOR Indonesia hopes to get closer to the hearts of Indonesian automotive enthusiasts. This step is also a tangible proof of QJMOTOR's seriousness to grow together and accompany the journey of Indonesian riders in the long term.