Besides BTS Meal, Here Are K-pop Idol Collaborations With Food Products
JAKARTA - BTS Meal is the latest collaboration between K-pop group BTS and food chain McDonalds. This collaboration was officially launched on Wednesday, June 9, Indonesian time.
This global collaboration has been announced since last April where BTS Meal will be available in more than 20 countries including Indonesia. Highly anticipated, BTS Meal has succeeded in closing a number of McDonalds outlets due to the sheer volume of orders since they opened.
Besides BTS and MCDonalds, there are many collaborations between K-pop idols and food brands. Listen here!
Jennie BLACKPINK - Lotte Air Baked ChipsAll products promoted by Jennie BLACKPINK have always been successful in public interest. The Lotte Air Baked Chips product that chose Jennie managed to reap a profit of 2.5 million won or the equivalent of Rp. 31 million.
Jennie is considered suitable to be a model for this product. Evidently, the video ad he starred in was watched four million times.
ASTRO's Cha Eun Woo - Kellogs' Hersheys Choco CrunchIn 2018, ASTRO's Eun Woo was hired by the Kellogs brand for their newest product. Cereal collaboration with Hersheys called Choco Crunch. The advertisements starring Eun Woo are very popular with the people in South Korea and make Eun Woo even more popular.
Yujeong Brave Girls - Orion Turtle ChipsYujeong of Brave Girls was chosen as the brand ambassador of Orion's snacks. Not because of the visuals, but because Yujeong won a poll on a site that called her face similar to the character Squirtle in Pokemon.
Fans started asking Orion to recruit Yujeong as an ambassador and Orion released Turtle Chips with a special edition Yujeong.
Kang Daniel - Mexicana ChickenMexicana is a chicken brand from South Korea that appointed Kang Daniel ex-Wanna One as their ambassador. Together with Kang Daniel, they launched a fan sign program with prizes for Mini Cooper cars and others.
Thanks to Kang Daniel, Mexicana Chicken achieved an 11 percent increase and opened more branches in South Korea.
Oh My Girl - Binggrae Ice CreamOh My Girl became the ambassador for the Korean ice cream brand, Binggrae. They starred in commercials with actors such as Park Ho San, Choi Moo Sung, and Kim Joo Heon. Their ad went viral because the story had a plot twist.