The Ministry of Creative Economy Applies CEDM to Strengthen Indonesia's Creative Economy Ecosystem 

JAKARTA - The Ministry of Creative Economy/Creative Economy Agency (Ekraf) is committed to implementing the Creative Economy Data Model (CEDM) with the World Intellectual Property Organization (WIPO) to strengthen a more comprehensive, measurable, and data-based creative economy measurement system.

"CEDM will help us map the strengths and gaps in the Indonesian creative economy ecosystem, identify policy priorities, and support evidence-based decision-making," said Minister of Culture and Tourism Teuku Riefky Harsya in a statement received in Jakarta, Friday.

Equally important, continued Riefky, CEDM offers an internationally comparable framework, allowing Indonesia to measure its progress against global standards without ignoring the national context.

CEDM is a framework developed by WIPO to map the interrelationships of various elements in the creative economy ecosystem, from supporting factors to the economic and social impacts generated. This model is built through two main pillars, namely Creative Environment Input and Resources for Creativity Input.

Creative Environment Input includes intellectual property systems, policy governance, as well as social and cultural environments that support the growth of creativity. Meanwhile, Resources for Creativity Input include creative actors, infrastructure, markets, and access to financing which are the foundation for the creation of creative economic value.

According to him, CEDM will be an important instrument to understand the condition of the Indonesian creative economy ecosystem as well as support the formulation of more effective policies.

Through this approach, CEDM is able to measure various economic and social impacts, ranging from the formation and monetization of intellectual property through royalties and licenses, job creation, contributions to gross domestic product (GDP), trade, to strengthening soft power and a country's position in the global cultural landscape.

For Indonesia, the implementation of CEDM is expected to strengthen the government's efforts in mapping potential, measuring impacts, and formulating more targeted policies to encourage national creative economic growth.

In addition to the implementation of CEDM, the Minister of Economy also sees opportunities to expand collaboration with WIPO in various strategic areas related to strengthening the creative economy ecosystem.

"We also see opportunities to deepen cooperation with WIPO in the fields of commercialization of intellectual property, music royalty governance, and intellectual property-based financing for creative economy activists. These fields are very important to open greater economic value from intellectual property and strengthen the Indonesian creative economy ecosystem," said the Minister of Economy.

Deputy Director General, Copyright and Creative Industry Sector of WIPO, Sylvie Forbin, said this meeting was part of an effort to strengthen mutual commitment in building and strengthening the creative economy ecosystem through the implementation of CEDM.

According to him, Indonesia is one of the leading voices at the global level in the development of the creative economy. This is reflected in Indonesia's initiatives in presenting international policies and forums such as the World Conference on Creative Economy (WCCE).

"Indonesia has consistently shown that the creative economy is not just a cultural sector. The creative economy is also a strategic driver of economic development and competitiveness. What is very impressive is the extent to which the creative economy has been integrated into Indonesia's long-term development vision," said Sylvie Forbin.

He said the broader strategy also clearly recognizes that creativity, intellectual property, and innovation will be key components in realizing Indonesia's Gold 2045,

Sylvie Forbin added that to realize this vision, strong data is needed as a basis for the formulation of targeted policies.

Therefore, CEDM is present to answer these needs by not only looking at the end result but also examining various ecosystem factors that support the growth of the creative economy, including governance, institutional coordination, financing, intellectual property, skills, infrastructure, and market access.

"CEDM can complement existing performance indicators by serving as an ecosystem monitoring tool, so that ministries can track not only the performance of the creative economy, but also the underlying conditions that will determine its long-term sustainability and its contribution to Indonesia's development," he explained.

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The Minister of Creative Economy, Teuku Riefky Harsya, received representatives from the World Intellectual Property Organization (WIPO) at the Ministry of Creative Economy Office, Jakarta, Thursday, June 11. (Photo-Ministry of Creative Economy)