SnackVideo Launches V-Star Truck, a Mobile Stage for Local Talent

JAKARTA - A truck is generally known as a freight vehicle. However, for SnackVideo, the truck is actually a means to bring entertainment stages, expression spaces, and opportunities for people in various regions of Indonesia.

Through the program entitled Snack V-Star Truck, the short video sharing platform turns a truck into a mobile entertainment stage equipped with professional sound and lighting systems. This program is part of SnackVideo's commitment to carrying out its mission, "Make Everyone Beken", by providing a space for the community to showcase their talents and potential.

When the Snack V-Star Truck arrives in an area, the field that is usually used for daily activities turns into a crowd center for residents. Children, students, parents, and community leaders gather to watch the show, participate in various activities, and provide support for local talents who perform on stage.

The program is a continuation of various social initiatives that SnackVideo has previously carried out, ranging from educational assistance, the development of public facilities, to community empowerment. Through this new approach, SnackVideo not only provides assistance, but also opens up space for the community to gain wider experience, recognition, and opportunities.

Since its launch, the Snack V-Star Truck has reached three cities, two universities, and four village communities in various regions of Indonesia with a total participation of nearly 3,000 people.

The enthusiasm of the residents was visible at every location visited. For some participants, the activity was their first experience performing in front of hundreds of people and receiving direct appreciation from the surrounding community.

Not only presenting entertainment, SnackVideo also distributes assistance through the Appreciation Package for Talent program which contains daily necessities, household equipment, to school equipment. The assistance is given as a form of real support to the community involved in the activity.

The impact of this program also extends to the digital realm. Various moments recorded during the activities, ranging from the appearance of residents, children's creativity, to the daily stories of the village community, are shared through the SnackVideo platform and have the opportunity to reach millions of users.

One of the most memorable moments happened in Sumedang, West Java. A blind singer who performed on stage received a warm welcome from hundreds of spectators. After performing, he admitted that the opportunity was an experience he had been waiting for a long time.

In various other locations, a number of young talents who have never performed in public have finally dared to show their abilities in front of the public.

To ensure the program is close to the community's needs, the SnackVideo creator and community team was directly involved before the event took place. They interacted with residents, listened to local stories, and invited people to start documenting their daily lives through digital platforms.

This approach is expected to open new opportunities for the public to be involved in the growing creator economy.

This program is also supported by a number of partners who have similar visions in empowering the community. Smartphone manufacturer realme supports the activity through the provision of devices for documentation and content creation, while Grab contributes through logistical support and various social activities at the event location.

SnackVideo Indonesia's Director of Operations, Yugo Prabowo, said the main value of this program lies in the opportunity given to the community to show their potential.

"One event may not be able to directly change the future of a village. But when someone who has never had the opportunity can finally stand on stage, be heard, and appreciated, that change starts to grow from within itself," said Yugo.

In the future, SnackVideo is committed to continuing the journey of the Snack V-Star Truck to more regions in Indonesia. In addition to providing entertainment, the program will continue to be accompanied by social activities, support for local talent, and collaboration with various parties to create a wider positive impact.

Through this program, SnackVideo wants to show that every region has a story, every individual has potential, and every person deserves the opportunity to shine.