Premium BSD-Cisauk Market, Daikin Adds Showroom Network in Tangerang

JAKARTA - PT Daikin Airconditioning Indonesia (Daikin) is expanding its premium air conditioning product marketing network by inaugurating the latest Daikin Proshop Showroom in The Icon Business Park area, BSD, Tangerang.

The showroom operated through a partnership with PT Alvamega Mitra Abadi is the 43rd Daikin Proshop nationwide and the sixth in the Tangerang area.

This step is carried out to capture the potential growth of the premium residential market and commercial buildings in the BSD area to Cisauk which continues to grow.

President Director Shinji Miyata said that the expansion of the showroom network is part of the company's strategy to expand the penetration of premium AC products, especially the Home Central AC segment.

"This inauguration is a tangible manifestation of our steps to continue expanding the marketing of AC Home Central as a premium air management solution device from Daikin that emphasizes performance as well as aesthetic elements," he said.

According to him, the presence of the premium showroom is expected to make it easier for consumers to consult and obtain air conditioning solutions that are in accordance with the needs of modern residences and commercial buildings.

Daikin relies on its Home Central AC products as a flagship in the Proshop network. This product offers a centralized air conditioning system that allows multiple indoor units to be operated through one outdoor unit, while presenting a variety of design options that support interior aesthetics.

On the other hand, the selection of BSD as the expansion location is considered in line with the growth of the area as a new residential and business center in Tangerang.

The showroom location, which is on the BSD and Cisauk connecting road, is considered to have high visibility and easy access for prospective consumers.

The owner of PT Alvamega Mitra Abadi, Cahya Aji Kusuma said, the high mobility of the community in the area is an opportunity to strengthen the penetration of the premium market.

"The high mobility in this area makes it a strategic point for us to be closer to consumers, both residential owners and business owners," he said.

Through the opening of this new showroom, Daikin hopes to strengthen its position in the premium air conditioning segment as demand for air conditioning solutions that prioritize efficiency, comfort, and design increases.