Motul Strengthens its Reputation as the Consumer's Favorite Lubricant Brand

JAKARTA - Premium lubricant manufacturer Motul has once again achieved an achievement by winning the 2026 Brand Choice Award in two categories at once, namely car oil and motorcycle oil. The award was given in a ceremony held at the JS Luwansa Hotel, Kuningan area, Jakarta.

The assessment was carried out through the Brand Choice Index research which took place from January to March 2026. The research covers 350 product categories and involves more than 2,500 brands.

The assessment focuses on the strength of a brand in the digital realm, ranging from the level of consumer search, transaction activity, to reviews given by users after buying a product. There are three main indicators in the calculation.

First is the Digital Brand Awareness Aspect which measures the level of brand popularity based on search volume and exposure to reviews on the internet. Second, the Digital Consumer Choice Aspect which assesses sales performance through official stores on various Indonesian marketplaces.

Meanwhile, the third indicator, Digital Consumer Reviews & Rating Aspect, is used to measure consumer satisfaction and trust through product reviews and ratings. In this year's awards, Motul recorded a Brand Choice Index of 23.87 percent in the car oil category and 28.09 percent for the motorcycle oil category.

The results further strengthen Motul's position as one of the lubricant brands that has received high trust from Indonesian consumers, especially in the digital channel. Managing Director of PT Motul Indonesia Energy (MIE, Welmart Purba, said that the award won was a reflection of customer confidence in the quality of products and experiences offered by the company.

"The success of winning awards in two categories at once reflects the high level of consumer confidence in the quality of products and the experience provided by Motul in the digital era. As online shopping behavior develops, consumers not only look for quality products, but also easy access, product authenticity guarantees, and responsive services," said Welmart, quoted from an official statement, Sunday, June 7.

According to him, this achievement is supported by various factors, ranging from the quality of globally standardized products, lubricant technology innovation, performance that meets the needs of modern machines, to the presence of official stores that guarantee product authenticity for consumers.

Not only focusing on sales, Motul is also active in providing digital education regarding the selection of the right lubricant. This includes understanding the specifications of SAE and vehicle needs. This step is considered capable of strengthening the company's relationship with motor vehicle users.

Welmart emphasized that digital transformation for Motul is not merely a means of selling, but also a medium to build closer interaction with customers. "Motul not only sells products, but also presents more relevant consumer education and experience in the digital era," he concluded.