JFW 2027 and LEPAS Collaboration Bring New Breath to Urban Lifestyle

JAKARTA - The most prestigious fashion week event in the country, the Jakarta Fashion Week (JFW) 2027, is preparing to greet fashion lovers and urbanites.

Carrying a concept that is increasingly relevant to the development of time, the event which is scheduled to take place from October 26 to November 1 is not only a stage for the creativity of fashion designers, but also a meeting point for a modern lifestyle ecosystem that is aware of the issue of sustainability.

Interestingly, the boundaries between the fashion industry and fulfilling mobility needs are now increasingly blurring. The presence of a new electric vehicle brand, LEPAS, in the 2027 JFW series is a sign that the visual preferences and personal identities of urban people are no longer limited to what they wear, but also extend to how they mobilize daily.

The involvement of this new energy vehicle-based automotive brand from the Chery Group begins through the Designers' Soirée agenda. The exclusive session is designed as a dialogue space that brings together designers, industry players, and top fashion observers in a more intimate atmosphere to dissect the direction of future aesthetic trends that synergize with environmentally friendly principles.

Meanwhile, Zeng Shuo, President Director of Chery Group Indonesia, said that today's urban lifestyle is considered to require a wider medium of expression. Based on the philosophy of design with purpose, the aesthetic aspect is seen to have a real function that is in line with the values of the user's life, including in choosing means of transportation.

"We see mobility, just like fashion, as a way for individuals to express themselves. As the fashion world continues to evolve and redefine style, we are also striving to bring a new approach to mobility that is more sustainable, relevant, and in line with modern lifestyles," said Shuo in a statement, Friday, June 5.

Furthermore, Shuo emphasized his commitment to building harmony between expressive visual designs and awareness of environmental protection in the Indonesian market.

"With the same spirit in encouraging creativity, we believe that the future will bring harmony between fashion and electric vehicles, forming a more expressive and conscious lifestyle," he added.

This cross-industry collaboration reinforces the position of the fashion week event as an inclusive platform that is able to absorb various elements of modern lifestyles.

JFW 2027 is not only a trend Mecca for fashion, but has emerged as a large ecosystem that redefines the way urban people move, create, and represent their identity in its entirety.