Yura Yunita Reveals the Importance of Eye Makeup to Look Confident

JAKARTA - Eye makeup is now one of the important elements in the current beauty trend for women. Not only to emphasize the appearance of the face, eye makeup is also considered to be able to help display the character, mood, and give a fresher impression in daily activities.

No wonder products such as eyeliner, eyeshadow, and mascara are part of a makeup routine that is difficult to miss, including for singer Yura Yunita.

The singer of the song "Dunia Tipu-Tipu" admitted that eye makeup is one element in her beauty routine to be a way to express herself.

"For me, the eyes are one of the most honest ways to show feelings. That's why comfortable eye makeup is important to wear all day, especially if the activity is dense," said Yura in a press statement The One Pump & Plump Waterproof Mascara Oriflame to VOI, Tuesday, May 25.

In choosing the right eye makeup, Yura also considers the hot and humid weather like in Indonesia which often makes eye makeup easier to fade, clump, or feel heavy after being used all day.

This also makes him look for eye makeup products that are not only able to emphasize the look, but also comfortable to use for activities with high mobility.

One of the products that have recently been widely used is waterproof mascara with a light and long-lasting formula. In addition to helping keep the appearance neat throughout the day, this type of mascara is also considered more practical to use every day without having to touch up repeatedly.

In addition to long-lasting formulas, the content of treatments in eye makeup products is also starting to be a concern. Currently, many mascara products are enriched with additional nutrients to help keep the condition of the eyelashes healthy even though they are used every day.

"With mascara that lasts up to 24 hours, I don't have to worry about fading. Especially if the mascara is enriched with vitamins, so it's not only beautifying but also helps maintain eyelash health," he added.

Not only products, the technique of application also affects the final result of eye makeup. To get a fuller and more lentik eyelash look, mascara use usually starts from the base of the eyelashes while being slowly moved upwards.

The use of an applicator on the corner of the eye also helps reach the small eyelashes so that the results look more even. Meanwhile, for a more dramatic volume effect, mascara can be applied in several thin layers so that it does not easily clump.

Recently, innovations in mascara applicators have also been evolving. Many products now use a combination of brushes of different sizes to help reach every eyelash more optimally.

"Our innovation focuses on the balance between performance and care. With natural fiber technology and nutritional content, users can get a dramatic look without worrying about damaging the eyelashes,"

"In addition to the Pump & Plump applicator design that combines long and short bristles, this mascara is able to provide maximum volume to every type of eyelash, even to the smallest eyelashes that are difficult to reach," said Patricia, Marketing Director of Oriflame Indonesia.