Young Generation Now Looking for Stylish and Practical Laptops for Daily Activities

JAKARTA - The use of laptops is no longer just a device for doing tasks or office work. For young people, gadgets like laptops have become part of a lifestyle that supports daily activities.

There are also some of their preferences in finding the right laptop for activities such as creating content, playing games, editing light videos, to supporting mobility while studying or working from anywhere.

Apple Business Marketing GM PT MAP Zona Adiperkasa, Farah Fausa Winarsih, said that some things that are the preferences of young people when choosing a laptop are related to design, color, size to comfort when used.

This trend is also what makes the latest Neo Macbook start to attract young people since it was first launched. Market enthusiasm can even be seen from the high number of pre-order reservations within just a week after launch.

"First, it's about color. Because until now most laptop colors are black or silver. Meanwhile, the Macbook Neo comes in a more colorful color," said Farah when met at the Macbook Neo launch event at Digimap, Pacific Place Mall, Jakarta, Friday, May 22.

According to him, young people today tend to choose gadgets including laptops that match certain colors because what they have is considered to represent their character.

Gadget colors that are bolder or different from usual are considered capable of making users appear more standout.

Then, regarding the design and size of the device, the gadget that has a compact size is also the reason why this laptop is quickly in demand. Farah assessed that the high mobility of young people makes them need a device that is easy to carry anywhere.

"Young people also see the size, this laptop is also very compact for young people because it is easy to carry anywhere," he continued.

He explained that each line of Macbook actually has a different user segment. The Pro series, for example, is more aimed at the needs of professionals with heavy work such as graphic design, large-scale video editing, or other creative work.

Meanwhile, the Macbook Neo is considered more suitable for students, students, and young people who need a laptop for daily activities and lighter digital needs.

"But if, for example, for young children, school children, college students, who, for example, don't need heavy graphic design or anything, they think it's enough. That's why they want to buy a Macbook Neo," explained Farah.

On the same occasion, visual artist Muklay also said that the needs of young people who are increasingly close to social media are also an important factor when looking for the right laptop.

Currently, many laptop users need a device for editing short content, managing social media, to making videos for Instagram or TikTok.

"In my opinion, young people now need to edit content. Well, the Macbook Neo is enough for content to be uploaded on Instagram and TikTok," said Muklay, who was also appointed as a Digimap Friend.

Furthermore, the ability of a laptop to run games is also a consideration in itself. Farah said that the performance of the Macbook Neo was considered to be enough to support the needs of light gaming that is now favored by many young people.

"Now young people play a lot of games, right. Like The Sims, we know it's really heavy, and it's really seamless on this Macbook," he said.

In addition to specifications and design, the price factor is also said to be the reason why this product quickly attracts the attention of the market. Compared to other Macbook lines, the Neo series comes at a more affordable price so that it is considered more realistic for students and parents who want to buy a laptop for their children.

"This is more affordable. For young productive generations or maybe parents who want to buy a laptop for their children, they may choose the Macbook Neo product because it is enough for them," concluded Farah.