Duet with Pikachu, Happy Asmara Brings Happiness through the New Version of Dangdut Coffee
JAKARTA - An unexpected collaboration comes from singer Happy Asmara with the funny character from Pokémon, Pikachu. They compactly present happiness through the Kopi Dangdut ~ver. Goyang HEPIKA ~ music video.
The video can be enjoyed through the official YouTube channel of Happy Asmara, while the song is also available on various music streaming platforms.
This collaboration brings a spirit that is in line, namely transmitting positive energy and happiness. This is the first time that Pokémon has collaborated with dangdut, a music genre widely loved by the Indonesian people.
Through the rhythm of dangdut that can be sung and danced together by anyone regardless of age or background, Pikachu and Happy Asmara will bring "happiness" to people throughout Indonesia.
"Kopi Dangdut" itself is a legendary song, a masterpiece created by Fahmi Shahab which is loved by generations around the world. This time, through an arrangement by Tyo Adrian, the song comes as a new dangdut color that combines classic and modern nuances.
There are modern and trendy touches that make this song different and refreshing. Happy Asmara himself was very impressed with the project that he used to think was a dream.
"This collaboration is very special for me. Previously I also performed "Kopi Dangdut", but "Kopi Dangdut ~ver. Goyang HEPIKA~" this time became a song with fresh appeal because it combines nostalgia with a modern feel. Therefore, I believe this song can be enjoyed by various generations," he said.
Pikachu itself is one of the inspirations for Happy Asmara. Just like the adorable yellow character, he hopes to bring a smile to fans' faces.
"I hope this song can bring happiness to everyone who watches and listens to it. And like Pikachu who always brings smiles and happiness, I will also be happy if this song can bring smiles to all of you. Let's dance together!," he added.
Meanwhile, Susumu Fukunaga, a representative from The Pokémon Company, was equally enthusiastic about introducing this collaboration.
"So far, we have carried out various initiatives in the hope that the Indonesian people can enjoy Pokémon more. This time, we are presenting an effort that has never been seen before: a collaboration between Pokémon and dangdut, an extraordinary music culture that has taken root deeply in the hearts of the Indonesian people and colored their daily lives," he said.
"We are very happy to welcome the world star of dangdut, Happy Asmara, in this project. The combination of a strong singing voice and the world of Pokémon full of joy that is familiar to many people has given birth to a new work that makes anyone, from children to adults, want to dance. "
Also attended by the Minister of Creative Economy, Irene Umar, the launch event for this project is an important effort to establish cross-cultural collaboration, as well as introduce the uniqueness of Indonesia to the world.
MV Kopi Dangdut ~ver. Goyang HEPIKA~ is packed with a festive and energetic atmosphere. Directed by Jeremia KP, the positive aura is embodied in the swing, bright colors and happiness that emanates from everyone involved in it.