Haluancorp Launches robustapp, Challenging Global ERP Dominance in the Indonesian Market

JAKARTA - PT Haluan Rekadaya Konsultindo (Haluancorp) today introduced robustapp, an Enterprise Resource Planning (ERP) platform with Augmented Intelligence (Aug-I) that is specifically designed for business operations in Indonesia at the Media Gathering event at Enduro Lounge Jakarta.

In a business track that is moving faster, competitive advantage is no longer determined by scale alone, but by speed and precision in making decisions. The superior business leaders are those who can read the situation early and move faster than competitors.

In reality, the data needed to make decisions is often scattered, late, or irrelevant when it reaches the hands of leaders. This condition is faced with the Indonesian ERP market which has been unbalanced: global solutions provide complete capabilities but require high investment and extensive customization to adapt to local regulations, while many local solutions are not mature in terms of integration and complexity. accommodated.

Haluancorp's perspective on this issue is formed by the parties behind it who have implemented global ERP in various industries in Indonesia and abroad for two decades. From this experience, Haluancorp sees a risk dimension that often escapes attention: when geopolitical tensions create the threat of embargoes or restrictions on access to foreign technology, companies whose entire operations run on foreign infrastructure face serious questions about their business continuity.

In relation to this, in addition to the option to subscribe, robustapp also offers an option for companies to purchase a full use license (perpetual license), placing control over data and infrastructure in the hands of the company. Its open architecture also allows integration with existing systems, including for companies that use global platforms at the corporate level and require additional solutions that understand the Indonesian context at the operational level.

In general, the existence of robustapp is an answer to the market's need for a system with features that are adapted from global systems that have been adapted to the Indonesian business context, especially in compliance with government regulations such as taxation and labor regulations.

"We built robustapp because Indonesian companies should not be forced to choose between global systems that are foreign to local realities or local systems that are not ready for enterprise scale. Through Augmented Intelligence, we provide AI analytics speed to Indonesian executives without moving the responsibility for decisions out of their hands," said Awan Karnadjaya, Director of Haluancorp.

robustapp is a strategic bridge, filling a space that has been empty between company data recording and the speed of analytics needed by executives. Aug-I in robustapp works as an analytical co-pilot for executives: analyzing operational data across all business functions, detecting patterns and anomalies in real-time, and presenting early warning signals along with the basis for consideration before operational problems develop into financial losses.

This capability is enriched with internal documents and external references that are validated, in line with the approach known by the global research community as Human-centered AI. The decision-making authority remains absolutely in the hands of humans.

Addressing executives' concerns about ERP implementations that take years without tangible results, robustapp offers a quick time-to-value approach. Before implementation is complete, data that the company already has, from spreadsheets and old systems, can be extracted and processed by Aug-I to generate strategic insights that can be immediately followed up on.

From there, the scope of the module is gradually expanded with the direct assistance of the robustapp team covering workflow enhancement, standard operating procedures, and change management. Aug-I capabilities are embedded in all modules that have adapted global features and also adjusted to the Indonesian business context. On the financial side, the multidimensional chart of accounts as the basis of the financial module allows performance analysis from various perspectives at once without waiting for reports to be compiled manually.

For supply chains, each use of material can be directly associated with various business dimensions (such as departments, projects, or locations) allowing for more accurate cost recording while being ready to be analyzed without additional processes. robustapp also sees that human resources are one of the crucial aspects of the company that has not been touched by other ERP players. This is why robustapp presents various Human Capital Management capabilities in its system both operational and strategic, such as geolocation features, offline face recognition, scheduling settings, and encryption of payroll data to the database level in accordance with the provisions of the Personal Data Protection Law.

For project-based companies, robustapp is an outstanding solution designed to help plan, execute and control projects to ensure that projects can meet targets, be on time and cost-effective. The Project-Based Solution (PBS) service integrates the entire flow from planning including the preparation of work break-down structure, estimation, resource allocation, procurement, execution of project activities to project financial reporting in one system.

With robustapp, companies can ensure that the planning, monitoring, and control of all project activities are better, accurate, and real-time. Currently, robustapp focuses on targeting companies in the manufacturing, distribution and trading industries, construction, project-based professional services, and organizations with multi-entity structures.