Ducati Promotes Bali Tourism Through We Ride As One 2026

JAKARTA - Ducati Indonesia has its own way of promoting tourist destinations, one of which is through the We Ride As One event, which this year carries the theme 'Holiday'.

Partnering with Ducatisti from all over the country, the atmosphere of a relaxing holiday is so thick, supported by the aura of Bali which signals relaxation and a moment of pause from routine, and is added with the warmth of the Indonesian Motor Legend family which shelters Ducati Indonesia in welcoming all participants.

All Ducatisti did a rolling thunder or riding together, before the journey began, there was a briefing session to stay safe during the journey.

There is something special about We Ride As One this year, namely the presence of special guest Paolo Ciabatti. He is the General Manager of Ducati Corse Off-Road as well as an important figure behind the successful journey of Francesco Bagnaia with the Ducati Lenovo Team.

A total of 110 Ducati motorcycles were registered in this event, followed by the distinctive roar of the Borgo Panigale engine that shook and fired the enthusiasm of the participants. Paolo also took part in the formation of the number 100 formed by the Ducati team.

"The concept of We Ride As One presented by Ducati Indonesia is one of the best in the world," said Paolo Ciabatti, in an official statement received, Monday, May 18.

All the Ducatis who lit up the streets of the Thousand Island Island consisted of nine line-ups, namely Superbike, Multistrada, DesertX, Hypermotard, Streetfighter, Diavel, Monster, Sport Classic, and Scrambler. The route begins at the ITDC area, then crosses the Bali Mandara Toll Road which offers a typical panorama of the beauty of the Bali sea. Next, the group returned to the Nusa Dua area and ended at Peninsula Island.

At the location, all Ducati motorcycles gathered to form the "100" figure formation as a symbol of a century of Ducati's journey in coloring the history of Ducatisti, both on the highway, circuit track, and now on the off-road track. This figure formation is also a symbol of a historic milestone for this legendary Italian automotive brand.

Not stopping there, the We Ride As One 2026 series continued into the evening with an increasingly warm and intimate atmosphere. All participants gathered to enjoy a barbeque dinner together, creating a moment of togetherness that strengthened the relationship between Ducatisti from various communities and regions.

We Ride As One is part of Ducati's global celebration that unites Ducatisti around the world to ride together on the same day, following their respective time zones. 2026 will be the fourth time in Indonesia, after previously being successfully held at Bundaran HI (Jakarta), Candi Prambanan (Yogyakarta), and Mandalika (Lombok).