YouTube Shorts Hits 2 Billion Hours of Views per Month on TV Screens

JAKARTA - Shorts are not only popular on small screens such as mobile phones and tablets, but also on screens as large as televisions. This is revealed in a recent report shared by YouTube.

The video platform under Google's umbrella revealed that its users have spent more than 2 billion hours each month watching Shorts content on television. This shows that vertical-format videos are also popular in the family room.

This internal data shows that television is the fastest growing screen for the YouTube ecosystem. Users now tend to enjoy short clips lasting up to three minutes on television.

According to YouTube, this trend is driven by the integration of Shorts content into search results as well as the recommendation feature on the Google TV home page. They noted that users want to enjoy their favorite content on the largest screen available at home.

"The living room is YouTube's fastest growing screen, and the Shorts experience helps connect viewers from the comfort of their sofa," said YouTube's Senior Director of Product Management, Kurt Wilms, quoted on Friday, May 15.

To optimize the remaining screen space on the television, YouTube now displays a comment column next to the vertical video. This update aims to create a more interactive viewing experience.

In addition to short videos, the number of YouTube podcast views on television also experienced a spike compared to the previous year. Many users are now making podcasts a casual daytime viewing that can be watched while doing activities.