BNI Supports 20 Years of Sammy Simorangkir Concert, Strengthening Creative Economy and Digital Transactions

JAKARTA - PT Bank Negara Indonesia (Persero) Tbk or BNI has strengthened its support for the development of the national creative industry through participation in the "BNI 20 Years of Sammy Simorangkir" concert which has been held at the Senayan Indoor Tennis on Wednesday, May 13. The company considers the creative sector to have a strategic role in encouraging national economic growth while strengthening the appeal of Indonesian tourism.

The concert celebrating 20 years of Sammy Simorangkir's career journey is not only an entertainment event, but is also expected to be able to provide economic impact through increased music industry activities, MSMEs, and digital transactions during the event.

BNI Corporate Secretary Okky Rushartomo said BNI's involvement in the concert was part of the company's commitment to supporting the growth of the creative industry, which is considered increasingly potential for the national economy.

"BNI's participation in 20SSS not only provides digital transaction convenience for visitors, but also becomes a tangible form of BNI's support for the growing Indonesian creative industry," Okky said in a written statement, Friday, May 15.

In the implementation of the concert, BNI presents an integrated non-cash transaction system through debit cards, credit cards, to BNI QRIS at all participating merchants, including food and beverage tenants and MSMEs in the event area.

The company also offers various transaction promos for visitors, including a discount of Rp. 25,000 using the wondr Debit Card and QRIS with debit card funds, as well as a 10% cashback using the Credit Card and QRIS wondr with credit card funds.

In addition to digital transaction services, BNI also presents a banking service booth that serves to open new accounts, apply for credit cards, and various interactive activities to improve visitor experiences during the concert.

BNI assesses that support for the creative industry can provide a multiplier effect on the economy, ranging from the entertainment sector, tourism, to MSMEs involved in the event ecosystem.

This concert is also expected to be a momentum to strengthen the competitiveness of the national music industry in the midst of the increasingly dynamic development of the entertainment industry, as well as a means of promoting Indonesian culture and tourism.

Through participation in various creative and entertainment activities, BNI confirms its commitment to continue to provide digital financial services that are relevant to community needs, while supporting the sustainable growth of the national creative economy.