Realize Care on International Red Cross Day, Watch Fintech Group Holds Blood Donor Action

JAKARTA - In commemoration of International Red Cross Day, Cermati Fintech Group (CFG) collaborated with the Blood Donor Friends Community (KSDD) and the Indonesian Red Cross (PMI) Sukabumi to carry out humanitarian activities through a blood donor program. This activity took place at the Plaza Bank Index building, Jakarta, as part of the corporate social responsibility (CSR) initiative in helping the availability of national blood stocks.

This CSR program involves five entities in the Cermati Fintech Group ecosystem, namely Cermati, Cermati Protect, Cermati Invest, Indodana Finance, and Indodana Fintech. Not only followed by internal employees of the company, this activity also invites employees in the environment of the Plaza Bank Index building to participate in donating blood as a form of concern for others.

This activity is based on the awareness of the importance of cross-sector collaboration in responding to the challenges of medical needs in Indonesia. Through cooperation with KSDD and PMI Sukabumi, Cermati Fintech Group strives to ensure that every drop of blood collected can be channeled appropriately to the community in need, while instilling a healthy lifestyle through regular blood donation.

CEO of Cermati Fintech Group, Andhy Koesnandar, emphasized that the company's presence in the community must be able to provide an impact that goes beyond business services alone. "This blood donation is a tangible manifestation of our commitment, that technological innovation must go hand in hand with social empathy. Building a healthy work environment means building a strong social soul. We hope that this collaborative initiative can be a trigger for other private sectors to be more active in responding to the challenges of medical needs in Indonesia in a sustainable manner," said Andhy.

The selection of the location at the Bank Index Plaza is aimed at creating easy accessibility for workers in the office area to take part in this social action. The atmosphere of enthusiasm present at the location shows that the spirit of mutual cooperation is still a strong foundation in the midst of the dynamics of the modern industry. Through this blood donation activity, Cermati Fintech Group hopes to encourage more collaborative initiatives in supporting public health.