Growth Performance Above the Industry, Prudential Syariah Leads Market Share

JAKARTA - PT Prudential Sharia Life Assurance (Prudential Syariah) recorded strong business performance throughout 2025, marked by rapid growth in two key indicators: total gross contributions reached Rp4.2 trillion (up 9 percent), new business contributions grew 31 percent to around Rp1 trillion and dominated the industry's market share of 22 percent.

This growth reflects the strong confidence of Indonesian families in Prudential Syariah as the market leader in sharia life insurance. President Director of Prudential Syariah, Iskandar Ezzahuddin, said that the double-digit growth in financial performance throughout 2025 reflects the confidence of Indonesian families in Prudential Syariah.

"As the market leader in sharia life insurance, our commitment is clear: to continue to provide relevant, affordable protection and to always innovate in improving services supported by leading AI technology," he said in a written statement, Tuesday, May 12.

In terms of management, the company's total assets grew 20 percent to Rp8 trillion, supported by the company's portfolio strategy and reflecting disciplined business management and targeted growth. Similar growth was also seen in total investment assets which rose 17 percent to Rp6 trillion, showing the company's success in managing participant funds optimally.

The strength of Prudential Syariah's financial foundation is also reflected in the solvency rate or Risk Based Capital (RBC) which is far above the regulator's provisions: the Company Fund RBC was recorded at 1,496 percent and the Tabarru Fund RBC was 209 percent. This solvency rate is an indicator of the company's capacity to meet its obligations to all participants in a safe and sustainable manner.

Based on an independent survey, Prudential Syariah also ranked No. 1 in terms of Brand Preference 2 and Participant Trust based on recommendations (rNPS) 3. This achievement is driven by Prudential Syariah's ability to respond to the increasing needs of the Indonesian people for sharia-based protection through strengthening multi-channel distribution strategies which include agency channels and bancassurance, supported by more than 64 thousand marketing personnel and Financial Service Consultants (FSC) spread across Indonesia.

This commitment is complemented by a focus on participants through product innovation according to participant needs and quality, relevant, and affordable sharia services for Indonesian families. Throughout 2025, Prudential Syariah has paid claims and benefits of IDR 2.2 trillion - equivalent to IDR 6 billion per day - to participants and families affected by risks.

This figure reflects Prudential Syariah's real role in providing financial peace of mind and protection for Indonesian families. Prudential Syariah's commitment does not stop at business, but also at wider contributions to society.

Throughout 2025, more than 1 million individuals have benefited from various sharia literacy and financial inclusion programs initiated by Prudential Syariah with strategic partners, a tangible manifestation of the company's commitment to building awareness of sharia insurance and empowering the Indonesian people.

All of these achievements are in line with Prudential Syariah's commitment to be One Who Protects for Indonesian families at every stage of life.