Nutritionist reminds of the importance of pure fresh milk for family health

JAKARTA - Public awareness of healthy lifestyles has continued to increase in recent years. Now, consumers not only pay attention to the taste and nutritional content when choosing milk, but also start to care about how the product is produced, the quality of the raw materials used, to the distribution process until it reaches the hands of consumers.

Nutritionist, Vrischika Bella explained that the quality of milk is not only seen from its nutritional content, but also from the entire production process. This was revealed in the Hometown Artisan Dairy milk press conference.

"Many people have not realized that the quality of milk starts from its source, namely from healthy cows and the maintained production process. The better the quality of the farm and the care of the cows, the better the quality of the milk produced will be," said Vrischika, when met at Summarecon Mal Serpong, Tangerang on Wednesday, May 6, 2026.

According to him, the public also needs to be more careful in reading the composition on the packaging of dairy products. He explained that pure fresh milk is different from milk-based drinks that have undergone many other additions.

"If we look at the composition label and it says 100 percent fresh milk, it means that the product is actually derived from pure fresh milk without excessive additional ingredients. This is important for consumers to understand because now there are many products that look like milk, but the composition has been mixed with many additions," he explained.

Vrischika also highlighted the increasing cases of obesity and diabetes in children due to unhealthy consumption patterns.

"Cases of obesity and diabetes in children are now increasing. Therefore, it is important for parents to choose products that are more natural and do not contain excessive added sugar," he said.

He added that healthy food must also still taste good so that it can become a daily habit.

"Healthy food is not only nutritious, but also delicious. If healthy food tastes bad, it is usually difficult for families, especially children, to consume regularly," continued Vrischika.

Amid the increasing attention to food quality, as part of Great Giant Foods, Hometown Artisan Dairy reintroduces its fresh milk products with updated packaging and product formulation improvements. This step is part of the "Small Farm with Love" commitment to provide quality fresh milk for Indonesian families.

Natasha Johannes, Brand Director of Hometown Artisan Dairy said that the transformation of Hometown Dairy into Hometown Artisan Dairy was carried out to strengthen the company's focus on product quality and more well-maintained production processes.

"Through Hometown Artisan Dairy, we want to present fresh milk that is not only quality, but also healthy, delicious, and convenient to consume every day. Our products now come with 14 essential nutrients and are processed through low-temperature pasteurization below 100 degrees Celsius to maintain the natural characteristics of milk, from taste, texture, to nutrition," said Natasha.

Meanwhile, Yuliantoni Queen, Great Giant Livestock Business Unit Head, Dairy Farm, Breeding & Fattening explained that milk quality is greatly influenced by farm conditions and cow health.

"Milk quality starts from its source, namely from the cow itself. Cows that are well cared for and live in small farms will produce milk with better quality," explained Yuliantoni.

To expand public access to quality dairy products, Cindyanto Kristian, CEO of Sewu Segar Nusantara, said his party continued to strengthen the distribution network of products.

"We see the need for quality dairy products continues to increase. Therefore, we want to ensure that Hometown Artisan Dairy can be accessed more widely through various supermarket and minimarket networks in Indonesia," said Cindyanto.

In addition to expanding retail distribution, Hometown Artisan Dairy also presents a direct-to-consumer application called Freshly to make it easier for consumers to get fresh milk products directly to their homes.

Garth Simo Wibowo, Director of Direct to Consumer explained that the service was designed to help people live a healthier lifestyle in a more practical way.

"Healthy lifestyle needs to be supported by a system that makes it easier. Therefore, through Freshly we want to help consumers get fresh milk directly to their homes with a faster distribution process and quality that is maintained." said Garth.

Currently, Freshly services are available in the Tangerang, Alam Sutera, and Serpong areas, and will be gradually expanded to other areas.

In addition to fresh milk, Hometown Artisan Dairy also presents various processed products such as Pistachio Gelato Yogurt and Greek-style Yogurt with pineapple, guava, mango, and plain flavors. In the future, the company also plans to present Squeeze Yogurt to provide a more practical consumption option for the community.

In the midst of increasing public awareness of healthy lifestyles, education on the importance of choosing quality dairy products is expected to help Indonesian families build better consumption habits from an early age.