Cooperation with Garuda Indonesia, TOP 1 Presents 150 GarudaMiles Rewards for Customers

JAKARTA - The TOP 1 lubricant brand continues to innovate by not only presenting quality goods, but this time it collaborates with the national airline Garuda Indonesia, expanding the reach of the GarudaMiles ecosystem to everyday sectors, including automotive.

Garuda Indonesia's Director of Business, Reza Aulia Hakim, said this collaboration is part of the airline's strategy in expanding the reach of the GarudaMiles ecosystem to everyday sectors, including automotive.

"We appreciate this partnership as a positive step to provide more benefits for GarudaMiles members through vehicle maintenance routines," said Reza, in his remarks, Thursday, May 7.

This program provides an opportunity to increase their point balance by 150 GarudaMiles just by doing vehicle maintenance. This cooperation targets vehicle owners who do engine maintenance using TOP 1's flagship products.

This program is expected to provide added value for customers, where vehicle maintenance routines now contribute directly to the acquisition of flight points. To get this reward, GarudaMiles members can access information through the website or the FlyGaruda application.

In addition to through digital channels, this program can also be accessed directly by customers who are currently in the TOP 1 partner workshop network. This collaborative step marks a positive trend in the customer loyalty industry, where the automotive and air transportation sectors synergize to provide cross-sector benefits for consumers in Indonesia.

TOP 1 President Commissioner, Rudi Hartono, welcomed the market's enthusiasm for this collaboration. According to him, the use of quality lubricants now not only has an impact on the durability of the engine, but also provides lifestyle benefits for users.

"Hopefully this cooperation can be long-term and continue in the future with other innovations that will pamper consumers even more," said Rudi.