Ambassador Ibnu Wahyutomo: Coffee is part of Indonesia's identity, culture and economic potential

JAKARTA - The Indonesian Ambassador to Finland and Estonia, Ibnu Wahyutomo, said coffee is part of identity, culture and economic potential, along with his party's move to introduce Indonesian coffee in Helsinki and Tallinn last month.

The participation of the Indonesian Embassy in Helsinki in two coffee events in both countries is part of an effort to increase the promotion of Indonesian coffee.

In Finland, the Indonesian Embassy in Helsinki participated in the Helsinki Coffee Festival (HCF) on April 17-19, 2026. Meanwhile, in Estonia, the Indonesian Embassy in Helsinki participated in the Tallinn Coffee Festival (TCF) 2026 on April 25-26.

Through the name of the KOPI Indonesia booth, the Indonesian Embassy in Helsinki displayed various coffee products from Bali Pulina, Meramanis, MYBALI COFFEE, and Nua Rasa. The products presented include Arabica, Robusta and Luwak coffee, in the form of roasted beans and powder, which reflect the diversity of origin, taste characteristics, and presentation of Indonesian coffee.

Ambassador Ibnu Wahyutomo explained that the promotion of Indonesian coffee in both countries was not only aimed at increasing sales, but also building long-term recognition of the quality, diversity, and uniqueness of Indonesian coffee.

"Indonesian coffee has a very strong sense of taste, origin, and story. Through the Helsinki Coffee Festival and the Tallinn Coffee Festival, we want to introduce Indonesian coffee not only as a product, but also as part of Indonesia's identity, culture, and economic potential," explained Ambassador Ibnu Wahyutomo, launching the Indonesian Embassy in Helsinki, Monday (4/5).

In Finland, the opportunities that arise include cooperation with large importers for the luxury hotel segment, well-known roasteries, mid-range restaurants, as well as exploring the opening of Indonesian coffee shops and cafes in the Helsinki Metropolitan Area. In Estonia, cooperation opportunities are expanding towards local wholesaling, roasting, and packaging for the Finnish and Baltic markets.

Ambassador Ibnu Wahyutomo added that coffee can be a bridge that brings Indonesia closer to the daily lives of the Finnish and Estonian people, as well as opening up opportunities for wider economic cooperation.

In the future, the Indonesian Embassy in Helsinki will continue to encourage the promotion of Indonesian coffee in Finland, Estonia, and the Baltic region through participation in exhibitions, exploration of business cooperation, strengthening networks with local industry players, and expanding market access for Indonesian coffee products.