Taiwan Tourism Ministry is actively attracting Indonesian tourists

JAKARTA - The Taiwan government continues to actively attract Indonesian tourists to their country by bringing a delegation consisting of airlines, travel agents, and tourism industry players to Indonesia for a week.

They were in Indonesia from April 30 to May 7, 2026. During their stay in Indonesia, the delegation held promotional events such as the Taiwan Travel Fair at PIK Avenue as well as tourism workshops in Jakarta and Medan.

Through a series of promotions in Jakarta and Medan, Taiwan hopes to strengthen its tourism image in Indonesia and attract more Indonesian tourists to make Taiwan a main destination for overseas travel.

Director of the Taiwan Tourism Information Center in Jakarta, Abe Chou, explained that the involvement of industry players is an important key in converting interest into actual visits.

"Through travel agents and airlines present, visitors not only get information, but can also directly buy travel packages with various attractive offers," he said in a statement.

This step was taken because Taiwan saw a big opportunity from the Indonesian people's habit of starting to plan family vacations since May for the October school holidays.

Through this series of events, Taiwan wants to introduce various tourist options and encourage more Indonesians to choose Taiwan as a holiday destination abroad. "This year we are raising the theme of Taiwan Never Sleeps. Taiwan never sleeps. For 24 hours, tourists can enjoy various activities, ranging from night cuisine, shopping at night markets, to entertainment and cultural destinations," said Abe.

Taiwan Travel Fair is held by taking advantage of the high number of people visiting during Labor Day holidays. The location of PIK Avenue was chosen because it is located in the Pantai Indah Kapuk area, which is known as a modern lifestyle center with visitors from young people, middle-class families, to high-spending consumers. This character is considered in line with the variety of Taiwan tourism - ranging from culinary, shopping, to unique experiences, so as to effectively reach potential tourists.

The Taiwan Travel Fair event also featured performances from the internationally recognized FOCASA Circus. In addition, three Indonesian influencers, Jennifer Christie, Kadec Arini, and Andy Garcia, were also present to provide their travel experiences in Taiwan. This combination of live activities and digital interaction managed to build enthusiasm on social media and strengthen Taiwan's image as a safe, comfortable, and diverse destination. In addition, the Taiwan tourism delegation also held a Taiwan Tourism Workshop on May 4 at Pullman Jakarta Central Park and May 6 at JW Marriott Hotel Medan.

The activity involved tourism associations, industry players, and local media. Jakarta and Medan were chosen because they are economic and tourism centers with great potential, including to encourage corporate incentive travel to Taiwan.

In recent years, the Taiwanese government has also developed a Muslim-friendly tourist environment. Various efforts have been made, such as providing Muslim-friendly food, prayer rooms at transportation centers and tourist destinations, as well as other supporting facilities. All of this is aimed at ensuring that Indonesian tourists, the majority of whom are Muslim, can travel to Taiwan safely and comfortably.

Abe Chou emphasized that this effort is part of a strategy to provide a sense of security and comfort for Indonesian tourists.

"Muslim tourists don't need to worry. Taiwan is committed to providing a comfortable, safe, and enjoyable holiday experience," he said.

Deputy Representative Taipei Economic and Trade Office in Indonesia, Trust H.J. Lin, Ph.D., emphasized that Indonesia has an important role in Taiwan's tourism strategy. He said that the growth of the middle class and the increasing interest of Indonesian people in overseas travel are great opportunities that continue to be encouraged through various promotional activities. "We see Indonesia as a strategic partner. Through activities like this, we want to strengthen the relationship between people and increase tourist visits," said Trust. Indonesia itself is a strategic market with a population of around 280 million people. In the post-pandemic period, Indonesia's economy has shown stable growth, with GDP growth of around 5 percent in the second quarter of 2025. Data shows that people's interest in traveling abroad continues to increase, with nearly 9 million outbound trips in 2024.