Negative Trend for 8 Months, BYD Rely on Global Market to Survive
JAKARTA - BYD recorded sales of 314,100 passenger vehicles in April, down 15.7 percent compared to the same period last year. However, the figure was up 6.2 percent compared to March, when the Shenzhen-based automaker posted sales of 295,639 units.
Launching from Carnewschina, Saturday, May 2, the achievement in April showed a gradual recovery after the slowdown triggered by the Lunar New Year holiday. However, on an annual basis, the company's performance is still under pressure.
The trend of declining sales has even been going on since September 2025, after previously recording a slight growth in July and August last year. On the other hand, BYD sales outside China have set a new record.
Where, 134,542 units of passenger and pickup vehicles in April, jumped 70.9 percent year-on-year. The export market contribution now reaches 42.8 percent of total monthly sales, confirming the important role of the global market amid weakening domestic demand.
Cumulatively, from January to April, BYD sold 1,003,039 passenger vehicles, down 26.4 percent compared to the same period last year. However, overseas sales in the period increased significantly by 59.8 percent to 455,707 units.
The company also targets export sales to reach 1.5 million units by 2026. If calculated in total, including commercial vehicles and buses, BYD's total sales in April reached 321,123 units.
BYD's main brands, which include the Dynasty and Ocean series, recorded sales of 273,448 units, down 21.2 percent year-on-year. Meanwhile, Fang Cheng Bao, an off-road brand that is now also expanding into sedans, jumped 190.2 percent to 29,138 units.
The premium brand Denza fell 26.9 percent to 11,250 units, while the high-end brand Yangwang grew 95.6 percent with a total of 264 units sold. This April's sales performance comes shortly after BYD reported a decline in profitability in the first quarter.
The company's net profit fell 55.4 percent year-on-year to 4.09 billion yuan, or about $599 million, pressured by price wars in China as well as rising hardware costs that squeezed profit margins.