So Strategic Business Base, Hyundai Introduces All New Ioniq V in China

Hyundai Motor Company (Hyundai Motor) continues to innovate with the launch of its latest model. At the Beijing Auto Show, the brand introduced the all-new IONIQ V and officially launched the IONIQ brand line that is fully electric.

Hyundai continues to develop a market strategy that is updated and adapted to the world's largest and most dynamic EV ecosystem. This commitment is based on Hyundai Motor's 'In China, For China, To Global' approach, which places China not only as a key market, but also as a strategic base for innovation, further development, and global competitiveness in the future.

President and CEO of Hyundai Motor Company, José Muñoz, said China is a very important market for Hyundai Motor Company. This is where the world's most demanding EV consumers are, the fastest development cycle, the most in-depth battery supply chain, and an advanced innovation ecosystem.

"Therefore, we are further strengthening our commitment to China. With significant investment in Beijing Hyundai, the presence of 20 new models in the next five years, the official launch of the IONIQ brand in China, and the introduction of IONIQ V, this is the most committed, most ambitious, and most exciting chapter we have ever presented in this market," he said. , in an official statement received, Sunday, April 26.

Hyundai penetration

Hyundai Motor unveiled a comprehensive plan to strengthen its position in China through continued investment, localized product development, and deeper collaboration with joint venture partners.

Hyundai Motor and its local partner, BAIC Group (Beijing Automotive Group), have committed to investing a total of 8 billion yuan into their joint venture, Beijing Hyundai, based on an agreement reached in December 2024. This investment strengthens the foundation for long-term growth and supports a broader transformation, which aims to deliver products designed specifically for Chinese customers, while leveraging the country's advanced innovation ecosystem.

As part of this transformation, Beijing Hyundai plans to introduce 20 new models in China in the next five years, marking the most ambitious product expansion ever undertaken in this market.

Continuing the launch of the all-new IONIQ V, Beijing Hyundai will continue to expand its electrified vehicle lineup by introducing an additional SUV model in the first half of 2027. This will be followed by a wider launch in the midsize to large segment, which includes battery electric vehicles (BEV) and extended-range electric vehicles (EREV).

"Today, we are not only launching a new car, we are also expressing our deep respect for the Chinese market and our unwavering commitment to its future," said President at Beijing Hyundai Motor Company, Li Fenggang.