Indonesian Fashion Products Record Potential Transactions of Rp17 Billion in Japan

JAKARTA - The Ministry of Trade (Kemendag) said that Indonesian fashion and accessories products recorded a transaction potential of 1 million US dollars or around Rp. 17 billion in the Pop Up Store Kobe-Japan 2026 event.

Director General of National Export Development at the Ministry of Trade, Fajarini Puntodewi, said this achievement confirms the increasing competitiveness of Indonesian creative products in the Japanese market, which is known to be strict and high standard.

"The potential transactions achieved also show that Indonesian products are increasingly accepted and able to compete in the global market, especially in segments that demand high quality and design," said Puntodewi as quoted by Antara, Sunday, April 26.

The potential transaction of 1 million US dollars was represented by the signing of a memorandum of understanding (MoU) between PT Dan Liris from Indonesia and Bee-First Co., Ltd from Japan. The signing was also witnessed by Fajarini Puntodewi and Consul General of RI in Osaka John Tjahjanto online and Head of the Indonesia Trade Promotion Center (ITPC) Osaka Didit Akhdiat Suryo in person.

According to Puntodewi, Indonesia's participation in this event is a strategic step to expand market access and strengthen the image of Indonesian fashion, accessories, and jewelry products in Japan.

This participation is the result of collaboration between the Ministry of Trade through the Indonesia Trade Promotion Center (ITPC) Osaka with the Consulate General of the Republic of Indonesia (KJRI) Osaka.

A total of 16 Indonesian brands took part in this event through the Indonesian Pavilion. These business actors exhibited accessories, jewelry, and clothing.

Meanwhile, the Head of ITPC Osaka Didit Akhdiat Suryo emphasized the importance of a more targeted and sustainable promotional approach. He also conveyed the readiness of representatives of the Indonesian trade in export destination countries to bridge the two countries' business actors.

"Through the integrated promotion of Pop Up Stores, we introduce quality Indonesian products with an approach that emphasizes story telling and emotional connection with Japanese consumers. This step is the key to strengthening the penetration of Indonesian products in the Japanese market," explained Didit.

Japan is one of Indonesia's main trading partners. In 2025, the total trade between the two countries was recorded at US$32.08 billion with an Indonesian export value of US$17.61 billion.

Specifically, the textile and textile products (TPT) sector, Japan became the second largest export destination with a value of 1.02 billion US dollars or 8.53 percent of the total national TPT exports.

This positive trend continued in early 2026, with January-February TPT exports reaching US$180 million or up 3.59 percent compared to the same period last year.

Some of Indonesia's TPT exports to Japan include finished clothing, fabrics, threads, synthetic fibers, fashion creative products, and interior creative products.