Sido Muncul Strengthens Product Innovation

JAKARTA - PT Industri Jamu Dan Farmasi Sido Muncul Tbk (SIDO) is increasingly aggressive in strengthening product innovation and expanding market reach both domestically and for export which are considered increasingly promising.

Entering 2026, this legendary herbal company officially focuses on developing a ready-to-drink health drink line to answer the shift in the modern lifestyle of people who demand practicality.

Director of Marketing Sido Muncul, Maria Reviani Hidayat, in her presentation at the Sido Muncul Agrowisata area on Thursday, April 9, said. The company's move is not just to follow a momentary trend, but a serious effort in reading the future direction of the health industry.

He explained that today's society, especially the younger generation, tends to prefer liquid products that can be consumed directly without having to bother brewing but still provide real benefits for the body.

"All the products we have prepared are not only for today's needs, but also for the future market. We are starting to seriously work on ready-to-drink products," said Maria.

He emphasized the company's commitment to exploring the wealth of Indonesian herbs through a more modern format. As part of this transformation, Sido Muncul has prepared a variety of new products to enrich its portfolio, including the presence of the latest variant of Alang Sari, which is now available without soda and sugar-free.

This innovation is specifically aimed at consumers who are increasingly aware of health but have high activity. Alang Sari itself is widely known as a natural solution to relieve symptoms of internal heat such as canker sores, dry throat, chapped lips, to mild digestive disorders.

According to Maria, in the future herbal products will be more practical without having to reduce their original efficacy.

"The trend of drinks now is liquid and ready to drink. In the future, products will be more practical, even without soda and sugar-free, but still nutritious."

Sido Muncul's success in penetrating this segment is inseparable from the innovative portfolio that has been successful in the past, such as Tolak Angin Batuk, Alang Sari Cool Extract, to the C+Collagen health drink.

Not only focusing on the content of the product, Sido Muncul also began to integrate sustainability aspects into their innovation strategy by presenting recyclable packaging as a form of responsibility to the environment.