Strategic and Potentially Promising Market, Mitsubishi Opens a Dealer in Bukittinggi

JAKARTA - PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) continues to strengthen access to services by inaugurating the latest dealer, which this time collaborates with PT Dipo Internasional Pahala Otomotif (DIPO).

The new dealer is present in Bukittinggi, West Sumatra and is the 173rd passenger vehicle network in Indonesia, as well as part of a total of 297 Mitsubishi Motors dealer networks throughout Indonesia.

The inauguration of the latest 3S (Sales, Service, Spare Parts) integrated service dealer in Bukittinggi City is part of Mitsubishi Motors' efforts to expand the reach of its signature "Passion To Care" service to customers. The presence of this dealer also emphasizes MMKSI's commitment to providing closer, faster, and more comprehensive services in regions with growing market potential.

Bukittinggi itself is known as one of the strategic cities in West Sumatra, both as a center of activities, trade, and tourist destinations, so it has an important role in supporting the growth of the automotive market in this region.

President Director of PT MMKSI, Atsushi Kurita, said Bukittinggi City is one of the regions with very promising market potential, supported by its strategic location as the main node of the Sumatra cross-line route as well as its role as the host of various national and international scale activities.

"In addition, Bukittinggi is also known as the second largest trade and service center in West Sumatra after Padang City, with high economic activity and community mobility. Through collaboration with DIPO Group in inaugurating the first dealer in this city, we want to provide easier access to quality Mitsubishi Motors services, as well as ensure a closer, faster, and more comprehensive customer experience," he said. , in an official statement received, Thursday, April 16.

"The presence of this dealer is also expected to support the growth of the automotive market in the Bukittinggi area and its surroundings, as well as strengthen the position of Mitsubishi Motors in West Sumatra," he added.

The Mitsubishi Motors DIPO Bukittinggi dealer is a solution facility for owners and enthusiasts of Mitsubishi Motors vehicles for the people of Bukittinggi City, with the availability of 3S services (Service, Sales, Spare Parts) that can give Mitsubishi Motors customers a complete service experience ranging from the purchase process, service services, to the purchase of official spare parts.

With the presence of various complete facilities, MMKSI hopes that the DIPO Bukittinggi dealer can provide optimal customer experience, both in terms of sales and after-sales services, as well as strengthening customer satisfaction and loyalty in the Bukittinggi and surrounding areas.